Advertising Age Digital Conference in New York on April 1. Hundreds of professionals come together to listen to powerful CMOs, brand marketing leaders and other professionals detail their digital advertising strategies. By using their research and insight to grasp and define your marketing priorities; which all can benefit you and your company. This is how it works.
Various professionals will talk about different methods to explore new ways and outlets to advertise in, in order to keep up with the on-going development of new media. Brands are embracing this with digital innovation and strategically learning more to effectively communicate on modern platforms.
According to Lesilie Berland, SVP of Digital Partnerships and Development for American Express states, "Social media, mobile payment platforms and other technologies are merging online and offline, and creating a new retail experience."
Anna Russel, the General Manager of Brand Marketing at Audi and Aaron Shapiro, CEO at Huge discuss "how to use emerging platforms such as Snapchat for real time marketing".
"Now that everyone's mom is on Facebook and maybe even Twitter, the most progressive brands are beginning to leverage emerging platforms to expand their reach and engage new audiences", says Anna Russell.
Anna Russel and Aaron Shapiro will share results from the groundbreaking Audi Snapchat activation around the Super Bowl, as well as discuss how brands can stay at the forefront of digital trends".
Implementing this the right way, can evolve marketing and it can become an essential service and add value to consumers' lives.
Cultures are rapidly changing, as they change so does consumption habits of consumers. In order to stay on top, it is essential to keep up with the latest trends, the newest, most "hip" platforms. Digital innovation is key to the future of advertising.
These new digital implementations help capture attention across marketing initiatives, partnerships and advertising campaigns, Elissa Gray, Head of Creative and Media at Citi will go into further detail.
By amplifying campaigns and creating unique and immersive experiences with generate more awareness and keep you at the head of the game.
This conference is beneficial is so many ways, for further details and registration visit http://events.adage.com/digital2014/index.php?page=home
Work Cited from:
Ad Age, Digital Conference, 3/19/14