Wednesday, December 22, 2010
Kings of Leon have called attention to the casting agency ad that requested that applicants have physical deformities. The post was listed on newyork.craigslist.com.
When you do a search for your company's name + employees, what kind of results turn up?
Kaplan Thaler: http://adweek.blogs.com/adfreak/2010/12/kaplan-thaler-gives-every-employee-an-ipad.html
Monday, December 6, 2010
Thursday, November 18, 2010
Monday, October 25, 2010
A previous video post tackled those that had tattoos.
Dipping into the lives of your current employees allows you to define an image of your comapny that potential candidates can identify with. The highlights may not speak to all of your employees but it opens the door for a discussion and sets the tone of your company for employees. While your company may not be quite as informal as to highlight DJing and Tattoos, there is always something within the lives of your employees that candidates can connect with and you can utilize to establish a founding bond between your company and potential hires.
Thursday, October 14, 2010
Monday, September 13, 2010
It seemed that most of the time companies using the codes would direct applicant to their main recruitment page.
I see QR codes being as effective as text campaigns for short term events like a large scale hiring event over the course of a month. I would use them to direct candidates to specific detailed pages that can offer information that was unable to be placed in the print ad (maybe include full positions lists or candidate requirements.)
In comparison with a text message campaign, the QR codes do not limit you to 140 characters. It would be interested to see what kind of detailed data could be retrieved from a QR code campaign. With texting, after the campaign runs you have the phone numbers of those that volunteered for information, is there anything comparable for the QR codes?
Here is another recruitment note about QR codes and Siemens' recruitment campaign:
Tuesday, September 7, 2010
Thursday, September 2, 2010
Windows Live Photo Gallery jumps on the internet meme wagon by turning the viral video, Double Rainbow into a full-on marketing campaign. Technology and internet memes are at a constant change; so this direction seems to fit in my opinion. The meme and product go nicely hand in hand with capturing life's memorable moments in photos.
If you haven't seen the original YouTube video...Double Rainbow
Banrock Station winery created a billboard ad campaign involving the subject-100,000 honey-bees to share their message. The bee-board draws awareness to the decline of the honey-bee population worldwide. The message, SOS is short for, Save Our Swarm. AdFreak -
They used queen-bee pheromones to attract a giant swarm of bees.The winery is donating 5p to the honey-bee cause for every bottle sold.
Thursday, August 26, 2010
This is a unique method that MailOnline used, to targeted their recruitment ad precisely to SEO techies.
The newspaper embedded an ad in its robots.txt file, a place there is no reason for any human to look. This is a file strictly to be read by the crawlers from search engines. It tells them what pages to index and what not to. For normal humans, there’s nothing of interest there, as you have may already have discovered if you clicked the link.
Full Story from ere.net.
The ad says,
# August 12th, MailOnline are looking for a talented SEO Manager so if you found this then you’re the kind of techie we need!
# Send your CV to holly dot ward at mailonline dot co dot uk
Monday, August 16, 2010
Tuesday, August 10, 2010
What kind of reaction would this cause?
Friday, August 6, 2010
If not, consider what a text campaign can offer your company.
- Text messages may be as long as 140 characters with spaces.
- Subscriber database is available to client for phone numbers.
- Subscriber list is not distributed to anyone else.
- Subscribers can be reached at any time, whether print or radio is running or not
- Offers ability to gauge reaction to current print and radio campaigns
- Offers flexible options for last minute events
- Easy to push hard to fill positions and spotlight them
- Don’t have to advertise events, but also specific positions
- When sending texts, you can target all or select markets
- Candidates can pass the job text on to friends by either forwarding information or simply passing the text number on
- People carry their cell phones with them everywhere
- You receive a direct line to active candidates
- Candidates are selecting to receive your message, this is not unwanted spam!
- Very few companies have used texting in their recruitment media mix, be one of the first!
Thursday, August 5, 2010
The Big Ad Gig is offering five 30-day entry level positions to creatives that create the best videos integrating supplied "abstract nuggets" found online at their website.
Wednesday, August 4, 2010
Monday, August 2, 2010
Full or Part Time Front End Developer/Interaction Designer (4+ years experience)
Part Time Graphic Designer/Illustrator/Interaction Designer (4+ years experience)
Only considering candidates living in Los Angeles or willing to move.
Check out the postings here:
Interested in more info? Check out these articles:
Friday, July 30, 2010
I wanted to pass along some links to articles tackling the amending of the .Jobs charter.
A short description of what started this:
In 2005 Employ Media was granted the right to sell .jobs addresses to employers who use their corporate name in the address. Thus, CompanyName.jobs is allowed, whereas Atlanta.jobs is not. In addition, the company could only use the address for its own jobs and had to subscribe to a code of ethics.
However, last fall Employ Media and its partner DirectEmployers Association launched the first of what was to be thousands of job boards using generic names, including Atlanta.jobs. The project was only halted after ICANN sent letters to Employ Media and to the Society for Human Resource Management, which sponsored the .jobs domain plan in 2005 and still oversees it.
via John Zappe in his coverage on ERE.net
Thursday, July 29, 2010
Stumbled across this today and thought I would share.
Christopher Poole, known as Moot on 4chan, is currently hiring front- and back-end developers for a start up known as Canvas. His current site 4chan receives approximately 8.2 million unique hits a month.
Although keeping quiet about what Canvas is, he has been able to raise 625,000 in funding from VC investors.
Here is the Job Posting:
Wednesday, July 28, 2010
Click to view full size.
Tuesday, July 27, 2010
This is a spot promoting studying at the Harold B. Lee Library.
Find out more details at: http://newspicepromo.blogspot.com/
Here is the behind the scenes video:
Monday, July 26, 2010
Stumbled across this great video on adfreak this morning. They made a post saying something like this should be the new American tourism ad, so in a way it is recruitment. ;)
Want to see the actual route they traveled?
Thursday, July 22, 2010
Here is his website:
Tuesday, July 20, 2010
Friday, July 16, 2010
Thursday, July 15, 2010
Wednesday, July 14, 2010
Although the article is not targeted towards recruitment some of the points can be applied. When it comes to brands online through the social networks I actually believe there is the potential to truly strengthen and build your audience as long as a brand maintains an active role rather than merely having a presence. Staying active and involved is key.
Wednesday, July 7, 2010
This is an awesome link to a map that displays where people are coming from and moving to for various counties across the country. Check it out! Where are you hiring for and where are the people coming from most to be in that location?
Wednesday, June 16, 2010
American Apparel Has a 'Full Body Head to Toe' Employment Policy
American Apparel: Internal Documents Reveal Uglies Not Welcome
American Apparel's Complete Guide to Grooming
American Apparel Issues Statement; Dov Charney Asks You to Call Him
Life at American Apparel: The Employees Speak
American Apparel's job and employment page:
Americal Apparel's Blog:
If any hiring practices memos or documents were leaked from your company, are there things that would cause this kind of reaction? Is the reaction this is creating very different from other clothing line stores' hiring practices?
Tuesday, June 15, 2010
Find more details at: http://jobs.aol.com/articles/2010/06/15/oil-spill-jobs-scams/
Friday, June 11, 2010
Unemployed Need Not Apply
Status Quo Fans Need Not Apply
Ugly People Need Not Apply
Thursday, June 10, 2010
With job requirements like reporting to the CEO, getting paid to have VIP access of events and concerts and getting a luxery apartment in San Francisco, who would want this internship with AOL? Evidently a lot of people who are willing to lifestream their daily events. :D
Even if you missed the chance to apply, check the website on June 14th and vote for the lucky person who snags the internship. (They will be posting 3 videos to choose from.)