Friday, January 29, 2010

VIDEO - Yale's Student Recruitment Video

One way to stay ahead and keep on track with your college recruitment is to look at how colleges are grabbing students themselves. It might give you an idea of what to anticipate for when these new students end up graduating. Times change and fads alter but certain ways of grabbing their attention might stick around. This doesn't mean you have to produce a musical to sell your company but maybe note the values addressed in college's approach towards students.

Thursday, January 28, 2010

VIDEO - New Monster Placement

Here is one of Monster’s more recent ads:


In case you missed the campaign about the “Take Your Friend to Work Day,” here are some of the videos that are part of the campaign. It addresses their Career Mapping service.

Tuesday, January 26, 2010

NONTRADITIONAL - Southland Transportation School Bus Recruitment

These are some shots of a campaign that ran for Southland Transportation. They appeared on the side of the school buses. It was a great way to represent their recruitment at a low cost. What are your thoughts?

Monday, January 25, 2010

TWITTER - TwitJobSearch the Latest HR Tool to Use Social Media posted an article about
This is a job search engine that looks for postings that have been made via Twitter by companies. Does your company currently have a Twitter account? Are you posting open positions?
Keep in mind next time you have a position to fill.

People are able to refine the search by postings for Today, Yesterday and Older.
They can also sort by Country, Salary and Job Type (full time/part time.)
Check it out and let us know your thoughts!

Thursday, January 21, 2010

PRINT - Recruitment Ads

This campaign helps use the headline to draw attention and makes a quick delivery of the requirement, "If you have a neutral accent, call us." It is a great example of displaying a headline, call to action and company name. By being so simple in design and straightforward it keeps potential candidates from having to sift through information to find the message.
Targets already have to notice your ad out of the rest of the advertising clutter, don't make them have to work even harder to find your message.
How would your start to eliminate clutter from your message?
via: &

Wednesday, January 20, 2010

PRINT - Associated Ready Mix Concrete, Inc.

Creating in-jokes and addressing things the way your target candidates would, helps to spur on your conversation with your audience. The goal is to create and share something and find a way to win over your candidates towards you company; why not show them you are already with them and share the same attitude or tone that they are looking for. Humor is also one of the best ways to connect with audiences, the challenge is to create a humorous ad without offending.
Your thoughts?

Tuesday, January 19, 2010

PRINT - Marico "Uncommon Sense"

Marico's ads are a bit on the nontraditional side in their print approach due to the headlines. The ads draw the attention with brainteasers and then in their body copy describe how their employees have to problem solve and keep at challenges which is what has brought their company to success. Check out the campaign below. Click to enlarge the text and better view the body copy. Via:

Monday, January 18, 2010


(click to play video)

I stumbled across a nice video put together about hiring an accountant in a non-traditional manner. I wrote about this in an earlier post but I still wanted to include the video.

The video can be found at:

Previous related entry:

Friday, January 15, 2010

VIDEO - Careerbuilder's Super Bowl Spot 2010

Careerbuilder is calling out to people to vote on their favorite video to be played as their 2010 Super Bowl Spot.
Originally they held a contest for users to submit commercials, which had a turnout of 410 videos. They started their contest page on YouTube on April 13, 2009. Three videos were chosen from that group and produced by Careerbuilder to now be voted on again.

Casual Friday

Job Fairy

Worst Seat

Want to see them before they got remade by Careerbuilder?

Job Fairy

Worst Seat in the Office

Casual Friday

Thursday, January 14, 2010

RECRUITMENT VIDEO - Job Search Television Network (JSTN)

This would be another way to go about posting a recruitment video. It is directed more towards facts on the position and company and has a much more organized tone. This is also something that would not be created by your company but is instead part of an already establish channel on
What are your thoughts on this approach?

RECRUITMENT VIDEOS - Capturing the Tone of Your Company

When creating your own personal recruitment video there are many routes you can take. One might be focusing on the job, another the environment of the workplace, and another would be how employee's work impacts the world around us.
In ZOBNI's video they focus on the general workplace and tone of the company. Much of the video focuses on the humor that software engineers would enjoy, creating a light dialogue between the company and the candidates.
What are your thoughts on this recruitment video?

Tuesday, January 12, 2010

BRANDING - Intel's Marketing/Branding

Intel's work in their marketing/branding is a great example of opening the door to what their environment is like. This not only helps with branding but also the general image for recruitment because people will already have a general idea of what Intel is like.

What are your thoughts?

Monday, January 11, 2010

HR- Wal-Mart To Close 10 Sam's Club Stores In US, Cut 1,500 Jobs

Keep an eye out for potential new hires in the following locations:
California--La Quinta, Vista, Irvine and Sacramento
Nampa, Ind.; Louisville, Colo.; Rolling Meadows, Ill.; Clay, N.Y.; Houston and Phoenix.
See the article about Walmart's cost cutting below.

Via The Wall Street Journal:

Friday, January 8, 2010

ALTERNATIVE RECRUITMENT - Shield Security: Jobcases

Shield Security created these "Jobcases" to try and recruit active and experienced security personnel. Aside from promo teams, Shield Security also uses these cases whenever they travel.
I know I've talked about this before, but reaching out to your potential candidates on their turf or in their language and being able to surprise them can really create that bond or connection you need to get the conversation started for recruitment. It is also great for finding experienced employees because you are catching them off guard in the middle of their regular routine.
Via Ads of the World:

Previous posts about speaking directly to your candidates include:

Thursday, January 7, 2010

RECRUITMENT - Agency shows what you'll do as their intern

A new HR Recruitment video has found its way on Youtube, this time from the New York Agency Firstborn. Check it out: Take it to the Next Level - Firstborn Intern Video

With all these videos floating around, does your company have one?

via AdRants and AdFreak:

Wednesday, January 6, 2010

Tuesday, January 5, 2010

MILITARY RECRUITMENT - Royal Navy chooses Trainspotting style for TV ads

The Royal Navy is revamping their campaign. This is the new spot, "Heartbeat" in the campaign "Life Without Limits":

They plan to run 9 different 10 second ads starting Jan 4th.
The article below notes that the style really calls back to the 1996 ad for Trainspotting.

Check out their new site at:
In addition to using Facebook, they have even created their own iPhone Application which is an "Engineer Officer Challenge."

For more details, check out the link below:

Monday, January 4, 2010

HR - job search will never be the same.

Things are changing for job seekers and more and more sites are popping up simliar to Treating a job search like a job is progressing from creating cover pages and resumes to creating websites and social networks to reach out to the desired employer. What are your thoughts on this approach from the HR stand point?