Friday, February 26, 2010
In an effort to hunt down new creative interns, Olson has requested that interns apply online, send samples of their work in as well as submit a blog post that demonstrates their awareness of social circles.
Wednesday, February 24, 2010
Tuesday, February 23, 2010
Universities are starting to integrate the use of the internet more and more lately. Whether it is revamping their website to target their demographics better, creating a music video to help sell the university or even allowing college applicants to include videos displaying their talents/reasons for applying. Brandflakes for Breakfast posted an article about the move that Tufts has made in their application process that includes a video as one of 8 choices that can be made as submission options. Check out the post!
Monday, February 22, 2010
Friday, February 19, 2010
Portada-online.com posted an article talking about the release of a new marketing direction for the Navy that serves as an extension to their current campaign "A Global Force For Good."
The campaign is planned to incorporate radio, print, digital and social media along side the video spot.
This is a great example of clear and specific branching of a campaign while remaining in the same vein of the feel and tone that was initially set down.
When creating your campaign it is important to identify your primary target followed by your secondary targets. After the ground work is developed you can then branch from you first target and adjust to meet the needs of the secondaries. You might cast a wide general net in your initial actions of the campaign but then narrow by age groups or interest groups to strengthen the approach towards the niche markets.
Wednesday, February 17, 2010
Tuesday, February 16, 2010
Thursday, February 11, 2010
Recently the National Post posted an article about the White Stripes claiming the US Air Force used a likeness to their song "Fell in Love with a Girl" for an ad that was to run during the Super Bowl. http://network.nationalpost.com/np/blogs/theampersand/archive/2010/02/09/white-stripes-upset-over-us-air-force-reserve-ad.aspx
The National Post then posted an article about The White Stripes controversy with the US Air Force and the music composer's apology for any likeness to their song.
AdFreak also made a post about the situation:
This is a comparison of the music:
Monday, February 8, 2010
Friday, February 5, 2010
We'll keep you posted but for now, try and think of ways to integrate this with recruitment.
It covers LinkedIn, FaceBook and Twitter.
Check the article out here.
Let us know your thoughts! Has your company started using social networking?
Thursday, February 4, 2010
Wednesday, February 3, 2010
ERE.net posted an article today talking about some of the unusual recruitment tactics that have shown up lately. http://www.ere.net/2010/02/03/recruiting-follies/
Posted above is a recruitment video for the Hôpital Sacré-Coeur in Montréal. Evidently, after only a couple week of being posted the hospital received around 2,600 resumes and ended up making 200 hires.
Tuesday, February 2, 2010
This ad was recently pulled from television for being sexist.
For more military recruitment ads, check out: http://patriotadvertising.blogspot.com/2009/03/video-various-international-military.html
The Ukrainian Military Commercial looks awfully familiar to the Austrian ad in question. =]
Here is the article about the ad withdrawal.