Thursday, December 31, 2009

ALTERNATIVE RECRUITMENT - Army offers Texas recruits chance to win Wii

In order to gauge the response generated by their billboards, the US Army incorporated texting and a contest on their billboards. It seems that this tactic with the billboards did not receive adequate response and was discontinued in May. What are your thoughts on using a "hook" like the chance to win a Wii for military recruitment?
Read more at:

Wednesday, December 30, 2009

Have a Happy New Year!

Hope your holidays have been wonderful and have a Happy New Year!

Tuesday, December 22, 2009

NOT HR - Kenosha Police Department 12 Days of Christmas

Figured I would pass this along. It is from the Kenosha Police in Wisconsin. Stumbled across it on
Happy Holidays!

HIRING - Murder Burger

This is a bit of an... alternative approach to a help wanted ad posted on a door at a Murder Burger. The text reads as follows:


Right Oh, Murder Burger is opening up on Ponsonby Road in Ponsonby and we need bunch of people to hang out with, make burgers and talk shit. No previous experience is needed when we teach you everything you need to know and we kind of factor in you buggering something up along the way.
The sorts of people we think will be good for the job are:
Arts, Architecture and Humanities students: No real reason for this, well actually I suppose there is, it's just that if we're going to be working with somebody for hours on end it's quite nice to talk about stuff we're interested in as well.
Students nurses and student teachers. I've gone out with two nurses and two teachers in my short life and they were all awesome. More awesome than me as it turns out which is why i'm not going out with them anymore.
The sorts of people we think won't be good for us:
Political students: Nothing personal, we just don't understand you.
P addicts: Again, nothing personal, it's just that the benefits of you being able to work 7 shifts in a row is pretty much outweighed by the probability that you will one day flip, grab a knife and become Mr Stabby.
So if working with us sounds like something you might quite like to do instead of staying home watching telly then send us an email to Geordie at
Nice one.

-Murder Burger Logo-

Friday, December 18, 2009

HR - Navy for Moms

Many times when you are recruiting for more "high risk" careers or positions, half the battle isn't recruiting your applicants, but also recruiting the support of their family and friends. By creating a forum of discussion and information, this can help tear down assumptions made about jobs and locations and help build a bond between your applicants, their families and your recruiters. The more people know and understand about positions, the better they are able to make an informed position and they might be more likely to make that decision if they have the active support of their social group.
Do you have particular positions that are hard to hire for that might fall into this kind of category? Have you found out what keeps people from applying?

For more information about Navy for Moms check out these links:

Thursday, December 17, 2009

HR - When I Grow Up

It's almost Friday! In the meantime enjoy this video from

Via - Original link here.

Wednesday, December 16, 2009

Social Networking - Is your company on this list?

TweepML has compiled a list of employers that recruit on Twitter and made it easier for people to add the companies and follow them by simple checking what companies they want to logging into Twitter. With the constant growth of Twitter, more and more companies are posting their positions, giving an inside view of their company, or at least opening the door for communication between HR and potential candidates. Where does your company currently stand? Are you already on Twitter? Or is someone posing as you?
Check out the link below for the TweepML list:

Tuesday, December 15, 2009

NON-TRADITIONAL RECRUITMENT - Speak to your potential candidates in their element

Click the picture to enlarge and get a full description of what the agency did.
This is a great recruitment technique used to find an accountant. Yes, they might be pulling from competition but the idea behind it is rather non-traditional. What are your thoughts?
One way to recruit is to actually get out there and find a way to speak to your candidates in their element. Done the right way, it might surprise them enough to spur the curiosity to check out your offer.

Thursday, December 10, 2009


This is certainly a way for candidates to get themselves noticed.
CP+B has created a site for their interns to help find them jobs. It is still in the Beta stage but it takes a different approach in helping out interns they hire short term. Thoughts?
Via AdRants:

Wednesday, December 9, 2009

HR - Medical recruitment 'showing positive signs'

According to REC (Recruitment and Employment Confederation), medical recruitment in the UK is on the rise. In November, available jobs was the highest it has been in 2 years. This was determined through surveys sent to 400 companies.

Tuesday, December 8, 2009


The NSW Police Force also utilized the QR Codes for their recruitment. When candidates captured the image they receive this message before then forwarding to the police force website: "We need tech-savvy new recruits like u."
A while back I talked about using QR Codes (Quick Response Codes) for Recruitment but this recent article made me think of them again. Has your company considered them yet? They are rising in popularity and I have included some shots of recent campaigns utilizing them. If you haven't experimented with them on your own, I would highly suggest you at least check them out for yourself, if not for the company yet. Imagine how you could utilize this at job fairs where people get lost in the information provided by brochures and fliers. Stand out from the crowd by also allowing people to jump directly to your company and find information out about you while they stand in line for interviews.
Check out the Google article:
How Google and goofy barcodes will save you money
Video about the QR Codes:

Monday, December 7, 2009

TWITTER - The Tao of Tweeting

This is a nice overview of how to handle your twitter posts and how to decide what needs to be shared and how often to share among other tips.
What are your thoughts?

Friday, December 4, 2009

Snowing in Houston/Katy

Snow is a rare occasion for our Katy office. The office is along the front side of the Katy Equestrian Center and it is one of the things I love when we visit the main office in Katy.

If we are ever needing a breather we just walk out back and they have stables back there and further back they have the areas where the horses run and display for shows. It is such a great atmosphere!

Thursday, December 3, 2009

Social Networking - The 7 Do's and Don'ts of Social Networking

This is written more for general people who are on social networking sites but the information listed is important for people who are running the corporate social networking sites as well. If you are running a networking site for your company you also need to be mindful of what you are posting on your personal accounts as well. Take a look at the article and tell us what you think. Also, on the legal side, what position does your company take in regard to viewing a candidates social networking page before hiring them?

Wednesday, December 2, 2009

PRINT - Creative Recruitment Ad for the New Zealand Army

These placements take on a little more light hearted approach and are sending out a call for chefs and psychiatrists for their army. They keep things simple and clean in their design and simple direct candidates to their website. What are your thoughts on this approach?


Tuesday, December 1, 2009

Not Recruitment

This is a great video put together by the staff of a hospital. Check it out!

HR - Improving Interviews by Using Forced-Choice Questions to Replace Yes-No Questions

Once you have selected a pool of candidates for a position the next step is the interview; but weeding through the potential candidates and finding the one that will fit best with your company in both technical skills and being able to work in your environment can be had to pin point because of how questions are asked in the pre-interview or interview process. The following article presents a way to help narrow down your choice by eliminating the "Yes-No" questions and replacing them with something called "Forced Choice" questions. One example of these "Forced Choice" questions involves ranking a series of options in order of importance or ability and it will help rank your candidates. Granted, they can still answer according to what they think the position will require but it may still help narrow down your choices, if even a little. Article via

Monday, November 30, 2009

UK HR - Employers 'lifting recruitment freeze' - CareerStructure News

According to the Recruitment and Employment Confederation confidence in the economy is growing and more employers are dropping their hiring freeze. It will take time to recover but the employment opportunities will grow larger in the coming months.

Check out the article at

We Hope You Had A Wonderful Thanksgiving!

Wednesday, November 25, 2009

INTERNSHIPS - Fighting tooth and nail for a flack internship

AdFreak posted an article about Eisen Marketing Group which will be running reality webisodes about trying to hire one person for a paid PR internship. They will begin in January. What are your thoughts on how the potential candidates would feel after running through something like this?
Check out the link below and let us know what you think:

Tuesday, November 24, 2009

HR - - Understanding the Available Social Media Recruiting Strategies — Leveraging Your Employees’ Time

Dr. John Sullivan posted two interesting articles about how to use your HR department when it comes to social media and what they should be involved with and what they should steer away from. It is important to understand it is much easier to manage when you are able to stretch the responsibilites over several people and also involve people outside of HR when it comes to recruiting. Before diving into social media it is also important to create a strategy and not rush into the various sites available.
Check out the articles and let us know what you think:

Monday, November 23, 2009

NONTRADITIONAL - Government intelligence organisation targets recruits with Xbox Live ads

The British Government Agency known as GCHQ will now be running ads on XBOX Live to assist in recruiting people of ages 18-34 into their ranks. In addition to recruitment, their aim is also to get the word out about their agency and what they do because most people don't have much knowledge of the GCHQ.

Check out the links below for more information:

Back on October of 2007 the GCHQ also ran ads online through Microsoft games:
'Become a spy' ads target gamers

Friday, November 20, 2009

Thursday, November 19, 2009

NONTRADITIONAL - Gaming works magic for u.s. army

Brandflakes for Breakfast and Game Politics posted articles about the Army's use of their video game, America's Army, and how is has been used as a recruitment tool and how effective it has been in relation to other areas of advertising. Game Politics also makes a note at the impact the video game has had on recruits as far as how they react in battle and their how they receive and understand what is happening in battle as well.

Below are the links for the articles as well as the gaming site. Check them out and tell us what you think!

Wednesday, November 18, 2009

Social Networking - Twittering and Job Fair Alerts

How are you alerting your candidates that you have job fairs approaching?
A newspaper placement is great and so is radio but what about something that is on their own time and under their own control? This is where Twitter can play a major role.
Check out Kroger's Twitter page where they include information on upcoming job fairs, local articles written about stores to be opened and other events that are going on with Kroger.
They also use their Twitter page to integrate their text campaign along with their recruitment page

What are your thoughts about using Twitter for recruitment?

Monday, November 16, 2009

HR - Employee Retention – 7 Tactics to Retain Your Most Valuable Asset

Jim Stroud has a nice article about retaining your valuable employees once you have them. If companies aren't making a big push to hire then this down time is allowing people to assess the workers and find the true contributors and also figure out who is not helping the company. Take a look through the article and let us know your thoughts.

Friday, November 13, 2009

Social Networking - Socialnomics

Thought I would pass this video along. Fun song, fun facts! Happy Friday the 13th!

Thursday, November 12, 2009


IBM's "Smarter" campaign creates an empowered point of view for those aspiring to be part of something greater, to do something more, and to possibly apply to IBM. They might not be hiring at full speed right now but this is a great way to reach out and really create a name for their brand among potential candidates as well as the communities they are part of. Take a look at a few of the videos but know that there are many more on What are your thoughts on their direction?

Tuesday, November 10, 2009

Social Networking - ERE.NET: The Many Benefits of Social Network Recruiting: Making a Compelling Business Case

Times are tight and your budget's even tighter.
One of your challenges: What is a way that you can help build your brand and bolster the word about your brand among your audience and potential candidates? Social media. That's one answer.

Now here's another challenge: How do you convince your higher-ups that it is a reasonable investment of time and money when the return could be so valuable but it is still considered somewhat "new" media? posted a great article a few days back that offers up some great points that you might want to bring up the next time you have to defend working social media into your marketing mix for your recruitment campaigns. These range from the ROI to candidate quality to cost per hire.

Even if you are already sold on using social networking for recruitment some of these points might make you stop and rethink how you are using your resources. It is a quick and great read for those new and experienced in social networking. Check it out!


Monday, October 19, 2009

Recruitment - Lifestreaming made easy

We have talked about the importance of providing on the job videos to aide job seekers with better insight of what is to be expected of them at your company. Brand Flakes for Breakfast posted this camera on their blog that takes photos every 30 seconds, interacting with light and infrared sensors. What comes to mind is getting an employee's first hand view on the job, later editing it for recruitment use. What are your thoughts?

Monday, October 12, 2009

RECRUITMENT - Cutting our military friends a break

This is a powerful video for our military friends and family who are returning from battle and looking for a job or career.

Tuesday, October 6, 2009

HR - Overqualified Need Not Apply

With the current recession, there have been several unemployed individuals seeking employment in positions that they are overqualified for. This is a great article that I found on talking about why these individuals might fit better in jobs other than their profession so that they are continually growing and learning, not becoming bored with skills they already have. - Overqualified Need Not Apply

Friday, September 25, 2009

Social Networking - New “Shift Happens (Did You Know?)” video shows the “shift” is to social media

This is an entertaining video that I came across on Socialnomics - Social Media Blog talking about social networking and communication within the power of our hands.

Wednesday, September 23, 2009

HR - The 3 Dimensions to Recruiting Top Performers

I came across this article on (full story) talking about ways to recruit top candidates. Knowing how to answer these questions may help you deliver a more enticingly effective interview that will help peak the candidate's interest.

There are three important dimensions to selling as it pertains to recruiting top performers:

1. Selling one’s own credentials as a recruiter or hiring authority (Why should I listen to you?)

2. Selling the position or opportunity (Why should I be interested in the opportunity?)

3. Selling your company or the organization to which you desire to connect the candidate (Why would I want to work there?)

Friday, September 18, 2009

FRIDAY FUN - 8-Bit Stop Motion Trip With Legos

Creative glory, nostalgia and an addictive little beat. Enjoy!

Tuesday, September 15, 2009

Brand - The journey of a lost backpack and southwest airlines

This is a great article about Southwest Airlines going out of their way to put a lost backpack into the hands of Peter Hartlaub's son. Read the full story here. I agree 100% with Brandflakes For Breakfast's blog who says, "An investment in time from Southwest that's better than any television ad they could ever buy. What kind of extra juice are you giving your customers?"

Wednesday, September 9, 2009

Social Media - Tweet for a job

We have seen job seekers recently spilling their creative energy in catchy video resumes, 30 second radio resumes and Facebook advertisements. Hal Thomas is providing an opportunity for anyone interested working in social media to apply by Tweet. Check it out. It's interesting to watch how companies and job seekers display their methods to bring on talent for building a strong creative team.

Tuesday, September 8, 2009

ONLINE - 10 reasons why niche sites will survive

This is an interesting article from cheezhead talking about why niche job posting boards are good way to reach your target market.

Via here -
1. Relevance: niche/local boards deliver targeted traffic of local job seekers or industry specific industries.
2. Cost: posting jobs on these smaller job sites often cost much less than the big guys and provide more bang for the buck.
3. Job Description: does anyone think the job description is going away? Recruiters need somewhere to post it.
4. Social Networks: I think these pipelines are best for sourcing and branding, not for filling immediate needs.
5. Hard to fill: in any economy there are always talent shortages in certain industries. Job boards will always exist to serve those needs.
6. Leads: recruiters are trained to use job boards. They’re not trained to use social networks. They still need leads for open positions.
7. SEO: job boards are better at driving search engine traffic to jobs than any employer or social networking group will ever be. Most candidates start their searches on Google.
8. Small business: they need job boards; we are their ATS! Small businesses create the most jobs, and their business owners need a quick and simple solution.
9. Evolution: job boards are morphing from just places to post jobs into valuable, relevant online talent communities.
10. Effectiveness: job boards still work.

Wednesday, September 2, 2009

ADVERTISING - 50 Extraordinary and Attractive Billboards

Now these are some conceptually strong billboards. See all 50 via here. Enjoy!

Friday, August 28, 2009

FRIDAY FUN: Visual Effects: 100 Years of Inspiration

Watching this made for a good way to end the work week. It's awesome how visual effects have evolved through the years. Enjoy and have a great weekend!

Tuesday, August 25, 2009

RECRUITMENT - Countercyclical Hiring: The Greatest Recruiting Opportunity in the Last 25 Years

Although budgets may be tight and hiring freezes are taking place, this may be an optimal time for companies to take advantage of recruiting top talent. While your competitors are laying low and waiting for things to turn around, experienced individuals in management positions are being let go and now within your reach to build your dream team. The upside of taking this approach is that demand is rising for job seekers, and supply is down on the employer's end-meaning companies have a broader spectrum to recruit the top experienced candidates. makes a good point when saying this is not only a time to recruit the unemployed, but employees at your competitors company are probably overworked, stressed out, and are likely open to looking at other employment options. Those hired to take their place, may feel like you have "saved" them from the current economy situation and be quite loyal. Dr. John Sullivan at wrote a good article that goes into further detail: Countercyclical Hiring

Monday, August 24, 2009

SOCIAL NETWORKING - Social Media Revolution

Social networking is becoming a primary source for entertainment on a series of levels when keeping in touch, sharing information, doing business, enhancing a company's brand or even your personal brand. I especially enjoy the part in the video when it says, "we no longer search for the news, the news finds us." Information is easily accessible in one place, which is very important to most of us who expect information Right Here, Right Now. With the power of targeting your specific audience through social networking and online advertising, information that meets an individual's interest will find them. As mentioned-80% employers are searching for candidates on LinkedIn. There are several ways to track down ideal candidates online. Is your company providing on-site videos or have a way for job seekers to ask questions or take quizzes to see if a certain career fits their wants and needs?

Friday, August 21, 2009

PRINT - (Update) CBS embeds 40-minute video ad inside 'Entertainment Weekly'

Here is a snippet of the bite-sized video ad in the September 18th issue of Entertainment Weekly. I want one! AdFreak made an interesting point about the effectiveness of the ad, stating, "As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign." Hmm... an interactive ad...smellivision for perfume brands with menu selection, personality tests in celebrity magazines with results immediately updated, promotional ad campaign where user can customize whatever it is representing the promotion to their likings and show off to others, recruitment interactive tests for potential candidates to see how a company would suit them. Oh what the future can bring. Have a great weekend!

Thursday, August 20, 2009

PRINT - CBS, Pepsi Create Video Ad to Run in Print

This is a form of advertising that always seemed like a space age dream to me for first decade of the millennium. Sure I have seen it in the movies and thought it to be an awesome way to flip through a magazine; but the day is finally here-well almost, September 18th. CBS and Pepsi are teaming up to promote Pepsi Max men's diet cola and sponsoring CBS's Monday-night line-up in Time's Inc.'s Entertainment Weekly that distributes to Los Angeles and New York area subscribers. Read further for more information at Advertising Age - CBS, Pepsi Create Video Ad to Run in Print

Thursday, August 13, 2009

BRAND IDENTITY - Top 20 Logos with Hidden Meanings

Does your company's logo have a hidden message? Here is a fun list of the the top 20 logos that have hidden messages. Enjoy!

Tuesday, August 11, 2009

Internet - Your Facebook Photos, Used In Ads

A friend shared this link on her Facebook profile. Fully public set profiles accessible for use of advertising. Your Facebook Photos, Used In Ads!

Thursday, August 6, 2009

Job Seekers - Radio Resumes Begin Airing on LA Radio Station

A couple weeks ago I was talking about radio resumes in Austin & Denver and the importance of job seekers branding themselves to stand out in today's crowded candidate pool. Los Angeles' KHHT-FM began their own radio resume program giving individuals a 30 second spot to pitch their elevator speech. Started in early July- and off to a slow start-people became more familiar with the concept, now catching on with a steady flow of participants. Although the KHHT-FM isn't tracking the program's success, two job seekers have reported to the station to have received interviews. If you're curious as how this works, listen to one HERE. Read the full story on - Radio Resumes Begin Airing on LA Radio Station

Wednesday, August 5, 2009

Job Seekers - Deceptive Targets in the Job Hunt

This is an interesting article that touches on the don'ts for job seekers. Jobs are tougher to come by each day, due to the high volume of unemployed searching alongside you. It's important to avoid taking desperate approaches-making blind attempts, rather than having well planned methods-especially networking-to land your next job.

Check out the 5 don'ts from YAHOO! hotjobs:
1. Spray and pray.

Don't blindly send your resume unsolicited, electronically or otherwise, to any company without first making verbal contact. Says Ryan, founder of, "Tossing out un-customized cover letters and undifferentiated resumes in huge volumes and crossing your fingers is a job-search non-starter. That doesn't work, and it hasn't worked in 10 years, or more." Establish a connection before sending a customized cover letter and, adds Ryan, "You can even customize your resume if a job opening calls for it."

2. Stand in line for a job fair.

Admits Ryan, "Sad to say, but most job fairs are a waste of time. Avoid the huge cattle call-type job fairs where zillions of employers have booths, yet no one is taking resumes." There are some job fairs that have value. Ryan, a former human resources executive, points to company-specific open hours and college placement job fairs. Tap your network to learn if anyone can recommend worthwhile fairs. "Ask around before you head off to a job fair or risk having your time wasted and your ego dashed."

3. Earn certifications nobody wants.

It's common to feel less-than-confident in your skills if you're having a hard time finding work, but don't rush out to spend money on any additional training unless you're certain it will yield improved results. Ryan reveals, "Before you sign up for a certification training program, check the job boards to make sure that employers are asking for it. There's no sense investing time and money in a certification no one wants."

If you're getting the hard-sell from an educational institution, Ryan says, "Ask the people at the school that's doing the certifying, 'Which local employers have hired your graduates in the past year?' If they can't tell you, run away."

4. Pay a headhunter.

Don't dole out money to any kind of recruiter or sign a contract agreeing to do so. "Real headhunters, also known as search consultants or third-party recruiters, won't take your money. They get paid by employers to fill open jobs." She warns, "If a recruiter calls or emails you to say s/he's got jobs open, and then invites you to his or her office for a counseling session and presents you with a range of career-coaching services, bolt for the exit. Real search professionals won't take a dime from their candidates."

5. Sign up with a resume fax-blast service.

This old-school -- and desperate -- tactic is a total turn-off to potential employers and smacks of spam. Ryan says, "Services that send out hundreds or thousands of your resumes might have been worthwhile 20 years ago. Today, they're worse than pointless, because it irks employers to get unsolicited resumes. Forget the fax-blast services and do your own careful research to reach decision-makers with messages they actually want to hear."

Friday, July 31, 2009

ADVERTISING - Clunker lesson

As soon as I heard the Cash for Clunkers program was put on hold, advertising cost immediately came to mind. Not only did the government run out of money for clunkers, but car dealers invested in advertising on TV, radio, newspaper and direct mailers through November. Not to mention the upset customers who are now unable to participate in the promotion. Talk about advertising dollars up in smoke. This is an interesting article about the discontinued Cash for Clunkers program: Hot Air - Cash for Clunkers.

Wednesday, July 29, 2009

GOVERNMENT - UPDATE Swedish Armed Forces

Here is an update from an earlier post last year about the Swedish Armed Forces Recruitment Site. They made an update to the test, explaining each section with more detail on how to complete the tasks as well as the importance each skill will bring to different branches of the military.

Friday, July 24, 2009

Thursday, July 23, 2009

RECRUITMENT - Job seeker is willing to sing his own praises

Alec Biedrzycki recently graduated from Bently College with a degree in marketing. After trying several cover letters and resumes, he decided to try something new and created this musical resume. I like it!

Wednesday, July 22, 2009

RECRUITMENT - Take a picture, it lasts longer

It would be easier to receive information important to you on the go never having to worry about forgetting it. Jagtag offers a marketing solution for busy consumers. A simple point-click and texting in, Jagtag responds with the advertisement info for you to refer back to at your convenience.

I think Jagtag would make recruitment advertising more effective. If a job seeker is at a store, career fair or browsing through a newspaper or magazine and comes across a recruitment ad, they could simply take snapshot with their cell phone storing it for later. This is a great way to for candidates to interact with your brand, keeping it fresh in their mind. When looking for a job, taking a quick photo of a code beats getting out a pen and paper to write down information for an upcoming career fair your company is participating in, or even your career website. That notepad paper would probably end up smashed in a wallet or lost between the car seats. A code stored in your cell could be linked directly to your career page or setup as a reminder of an upcoming career fair. As QR codes and Jagtags become more recognized and used, I hope to see it become part of the recruitment advertising's future.

Thursday, July 16, 2009

PRINT - When advertising tried harder...

I came across this on Copyranter's Blog. This was a neat and simple message that made an impact on the car's sales.

Tuesday, July 14, 2009

COMMERCIAL - Evian Live Young - Baby Roller

If only I had moves like these on rollerskates. Evian as the fountain of youth? Enjoy. :)

Thursday, July 9, 2009

BRANDING: Accessorize your way to employment

In previous posts I have talked about the importance of branding yourself for today's tough job market. I found this article on talking about Florida residents Barbara Bourn and Stephanie Aucoin who started up that sells pink and yellow wristbands that say "Laid off need a job." After giving the wristbands to family and friends and hearing that they are finding success, she mass marketed them. As Cheezhead said, "The bracelets are a great way for unemployed workers to brand themselves in a unique fashion." suggests individuals wearing the wristbands do so in public places where they will likely run into others. It's interesting to see the methods unemployed job seekers use to market themselves. I heard on the radio yesterday here in Austin where the station is doing radio resumes. Listeners seaking a job are given air time to pitch their resume. Denver, Colorado is taking a similar approach. KOA/Denver Lands Listener a New Job What are your thoughts on these?