Friday, May 28, 2010
This is an old article from Ad Rants (from back in 2005.)
A billboard was posted to look like friends at a company were trying to get their friend Lance a date. In the end, once people visited the website that was linked up it said that you don't have to date lance to meet him, you could work with him. During the kick off of this campaign many news media missed the fact it was actually a recruitment campaign by LogoWorks and only reported the first half of it all about the guy on the billboard looking to date.
Thursday, May 27, 2010
Tuesday, May 25, 2010
Monday, May 24, 2010
Friday, May 21, 2010
After a good reception of one episode that aired last season it seems that the show has 6 more episodes in store; one of them focusing on Aspire Contract Services, a construction recruitment specialist.
This seems a bit like the original "Casual Friday" submission to the Career Builder user generated content campaign that went on before this past Super Bowl...
I believe this is the company's page: http://www.aspire-recgroup.co.uk/contracts/about.php
Wednesday, May 19, 2010
Thought I would pass it on.
Tuesday, May 18, 2010
Monday, May 17, 2010
Thursday, May 13, 2010
Tuesday, May 11, 2010
This is a brief overview of a study conducted about teens' preffered communication methods. Is your recruitment message ready to be on their mobiles yet? Beyond the text message campaigns there are also the smart code campaigns. Just walking around a book store yesterday I saw at least four displays with the codes displayed to access additional information.
Friday, May 7, 2010
Just passing this video along. Looks like after it was filmed people were wondering if those involved in making it were going to get into any trouble but Major Michelle Baldanza of the 82nd Airborne Division said that there would be no reprimand and the video actually helped to show the high morale and humor that is felt among the paratroopers.
It isn't a recruitment video but it certainly shows the lighter side of the US Army.
Anyone remember this video?
Thursday, May 6, 2010
Wednesday, May 5, 2010
I got my hopes up when I saw these posters that it might be for a recruitment campaign by DoCoMo in Japan but it turned out to be a cell phone promotion. People load their photos into a website to find out if they are Darth Vader's boss. It would have been a possibly fun recruitment campaign...
Tuesday, May 4, 2010
Monday, May 3, 2010
Garnering that first relationship with the company or brand greatly increases loyalty, recall and recognition of what you offer your candidates in comparison of your competitors. When it stops appearing to be a straight sell and shows that you are more interested in the people involved rather than candidates just being another number in the long list of CVs/resumes, it changes the perspective the potential employees have towards your company. It may have the appearance of a long-term soft sell but at the same time, the quality and loyalty of the candidates you attract may be greatly increased.