Wednesday, December 31, 2008
Tuesday, December 30, 2008
This is an interesting article with overviews on all the aspects that are projected to change due to the presidential election. What are your thoughts on the projections? Do they seem accurate or exaggerated?
Monday, December 22, 2008
Friday, December 19, 2008
It's the season for agency videos, cards and games, and while hunting around I came across this one that touches on recruitment... Happy Holidays! We will be posting on Monday of next week but we might not update after that until December 30th. Stay safe, stay warm and enjoy the holiday season!
Bad Elf Bailout from White+Partners on Vimeo.
Bad Elf Bailout from White+Partners on Vimeo.
Thursday, December 18, 2008
This is a short and sweet post on the three things that are at the forefront of candidate's minds when meeting at job fairs and recruiting events. The questions cover Facebook, follow-up and whether the first time they encounter representatives will influence their application process. What would your response be about the application process and how much that intial meeting weighs on getting an interview?
Check out the article at Cheezehead.com:
Wednesday, December 17, 2008
Although this isn't directly recruitment related, I thought it was an interesting reflection of the times. I stumbled across this at wheresmyjetpack.blogspot.com this morning. Have you spotted any other ads out there that hint towards job hunting to sell their product?
Tuesday, December 16, 2008
I found a rather bold article on ere.net today that talked about Tokbox recruiting from Yahoo by setting up a taco stand across the street from the building and offering a free lunch to anyone wiling to have a quick chat. The speed that they talked to these potential recruits was helpful in that the quick conversations helped to keep the employees from becoming too nervous. Some might consider a campaign like this in bad taste, but then again, who is losing and gaining the employees?
What are your thoughts on a bold move like this towards your competitors?
Read the article at: http://www.ere.net/2008/12/15/recruiting-strategies-%e2%80%93-proximity-recruiting-using-a-taco-truck/#more-5345
Monday, December 15, 2008
This is an ad for the Singapore Navy that took on a different approach to defining what it takes to be part of their Navy. The approach is particularly different because while many campaigns reach out to candidates saying how easy it could be to become part of the group, this one instead points out that it takes a particular type to be able to join and succeed. This also takes a humorous approach while retaining the seriousness at the end when it comes to the real situation. Thoughts on this style of placement?
Friday, December 12, 2008
A recent study posted their findings about time length spent on watching videos.
Although this holds some weights particularly for those advertising with Youtube when their ads fall past that first ten seconds, this is also important to note when developing recruitment videos as well. When you are developing your message to be displayed to all you candidates, maybe keep in mind that the most important message, whatever will sell your company best, needs to be in the first ten seconds. It needs to stop your candidates and urge them to continue, whether to find out more about that point of points that may fall under similar interests.
When creating online videos, it would seem, based on the number that the best amount of time to display a video while hitting at least half of your viewers would fall between 30 seconds and 45 seconds.
What are your thoughts?
Wednesday, December 10, 2008
Fistful of Talent found a placement for the European branch of Microsoft (joinmicrosofteurope.com) that used what you sometimes see on blogs called a tag cloud. It gives an idea of what tags are the most common and what you see most listed on a blog. It basically lets you know what the page is all about. In the way that the ad is put together, the tag cloud lists out words decribing the company and what is needed for the position. If something were to show up in the classifieds, it would probably stand out rather nicely.
Tuesday, December 9, 2008
I stumbled across this today while hunting for different types of video campaigns done by companies hiring. This is a site called 100 Cheer Girl that was created by Soft Bank Human Capital in Japan (yes, it seems that I have been on an Asia recruiting kick lately...) and the videos show 100 girls offering advice with how to find success in your career and finding a job. So far I have only found this offered in Japanese.
The campaign consisted of it's own web page along with a youtube.com page that contains all the videos. http://www.youtube.com/user/100cheergirl
Evidently there was a quiz that popped up that tackled the videos and what they covered. Granted, in America this might not have been quite so politically correct but the idea kind of reminds me of an extended version of a coal companies website that had videos about the facts of mining and the company's history that candidates were then offered a pop quiz over. Developing something like this that tackled various positions within your company and then offering some kind of way to quiz followers and display results and maybe ranking could be a great way to involve your candidates.
Monday, December 8, 2008
These are some placements done for Ikea by Standards Group for the Chinese market.
They held focus groups to determine what would be the best way to approach their targets, from what language to how to properly convey the desired tone. They wanted to show the playfulness and sense of teamwork through their ads.
By running with the campaign and dealing with a sense of face to carry through the copy they are able to reach out and tie everything together with a simple line of wanting to meet face to face. The use of the silloette helps to keep the ad open and let anyone imagine themselves in that place.
Thoughts on this campaign? The English translation has been included.
Friday, December 5, 2008
Evidently a new job site has popped up for the women of Japan concerned about their appearance both socially and visually. The site is called "Mote Job" after the word "moteru" which pretty much means attractive. The site primarily displays jobs related to beauty, medical care, cafes and apparel. It would be similar to a magazine like Cosmo opening a job site to broadcast the glam jobs of industries. It is important to note that a big thing about the site is that the jobs listed are considered safe in that they will not detract from a woman's desirability. The site went live in October.
Thursday, December 4, 2008
This is an interesting campaign for Docomo that ran in Japan. They are a temporary work staffing company and this was one of their recruitment placements. The goal is to urge people to just search for them on the internet and find them. This is a quick campaign to grab attention from those passing by quickly, who might not have time to scan codes or dial a phone. Simply being told, search for "blank" and finding their website is a quick and easy way for people to grab the information, whether they do the search when they get home, hit a bookstore or hop on the train. A simple campaign for those whose target is always on the move.
Wednesday, December 3, 2008
This is a recent addition onto Youtube.com. I came across it today while looking for new recruitment videos that had been uploaded. They did a nice job showing variety, keeping it upbeat and simple. They have a nice high quality video available from their main website. http://www.bellevuewa.gov/police_jobs.htm
Tuesday, December 2, 2008
This is a series of ads released for MBR World Wide that reach out to candidates to urge them to use their services to help their CVs reach out further than they might be able to do alone.
This is more about using their service, so not so much on recruiting efforts but the overall visuals may be how candidates are going to be thinking of their CVs and resumes right now due to the times. Placing a personal message, one that reaches out to candidates explaining your process of selection, may help to open that initial conversation.
Monday, December 1, 2008
Here is a unique ad for Syntax displaying the diversity of their workforce in an off beat way. It reaches out to potential candidates requesting that they draw themselves into the ad. The images of the other people kind of helps with that first spark between a person and their company, the first sense of being part of a group.
Their wording is straight to the point and simple without overwhelming viewers. What are your thoughts? How could you apply a similar layout towards your field? Would it be photographs of the different characters that are part of your teams?