Friday, July 31, 2009
As soon as I heard the Cash for Clunkers program was put on hold, advertising cost immediately came to mind. Not only did the government run out of money for clunkers, but car dealers invested in advertising on TV, radio, newspaper and direct mailers through November. Not to mention the upset customers who are now unable to participate in the promotion. Talk about advertising dollars up in smoke. This is an interesting article about the discontinued Cash for Clunkers program: Hot Air - Cash for Clunkers.
Wednesday, July 29, 2009
Here is an update from an earlier post last year about the Swedish Armed Forces Recruitment Site. They made an update to the test, explaining each section with more detail on how to complete the tasks as well as the importance each skill will bring to different branches of the military.
Friday, July 24, 2009
Thursday, July 23, 2009
Alec Biedrzycki recently graduated from Bently College with a degree in marketing. After trying several cover letters and resumes, he decided to try something new and created this musical resume. I like it!
Wednesday, July 22, 2009
It would be easier to receive information important to you on the go never having to worry about forgetting it. Jagtag offers a marketing solution for busy consumers. A simple point-click and texting in, Jagtag responds with the advertisement info for you to refer back to at your convenience.
I think Jagtag would make recruitment advertising more effective. If a job seeker is at a store, career fair or browsing through a newspaper or magazine and comes across a recruitment ad, they could simply take snapshot with their cell phone storing it for later. This is a great way to for candidates to interact with your brand, keeping it fresh in their mind. When looking for a job, taking a quick photo of a code beats getting out a pen and paper to write down information for an upcoming career fair your company is participating in, or even your career website. That notepad paper would probably end up smashed in a wallet or lost between the car seats. A code stored in your cell could be linked directly to your career page or setup as a reminder of an upcoming career fair. As QR codes and Jagtags become more recognized and used, I hope to see it become part of the recruitment advertising's future.
Friday, July 17, 2009
Thursday, July 16, 2009
Tuesday, July 14, 2009
Thursday, July 9, 2009
In previous posts I have talked about the importance of branding yourself for today's tough job market. I found this article on Cheezhead.com talking about Florida residents Barbara Bourn and Stephanie Aucoin who started up laidoffneedajob.com that sells pink and yellow wristbands that say "Laid off need a job." After giving the wristbands to family and friends and hearing that they are finding success, she mass marketed them. As Cheezhead said, "The bracelets are a great way for unemployed workers to brand themselves in a unique fashion." Laidoffneedajob.com suggests individuals wearing the wristbands do so in public places where they will likely run into others. It's interesting to see the methods unemployed job seekers use to market themselves. I heard on the radio yesterday here in Austin where the station is doing radio resumes. Listeners seaking a job are given air time to pitch their resume. Denver, Colorado is taking a similar approach. KOA/Denver Lands Listener a New Job What are your thoughts on these?
Monday, July 6, 2009
If drivers in Papakura, New Zealand weren't getting the message before, they are now. According to Gizmodo, since the billboards have gone up, not one fatal accident in the area has occurred. Gizmodo: Disturbing Billboard Bleeds When It Rains
Thursday, July 2, 2009
Awesome video that I found on brandflakesforbreakfast.com
created by Matchstic that goes through the process of brand identity logo design.
Wednesday, July 1, 2009
I love these 2 commercials recruiting individuals to Westwood College's programs, because they are easy to relate to and entertaining for that matter. At the end, the viewer is provided with an insight to change their redundant life by earning an education at Westwood College. What are your thoughts on these?