Banrock Station winery created a billboard ad campaign involving the subject-100,000 honey-bees to share their message. The bee-board draws awareness to the decline of the honey-bee population worldwide. The message, SOS is short for, Save Our Swarm. AdFreak -
They used queen-bee pheromones to attract a giant swarm of bees.The winery is donating 5p to the honey-bee cause for every bottle sold.