Found these a while ago for Tonic Communications when they were recruiting for designers and copywriters. I decided to hunt around and see if there were any additional pieces to the campaign. Seems that the Designer placement was quite close to a previous IBM ad (shown below.)
via: http://www.jazarah.net/blog/tonic-dubai-a-copycat/
via: http://www.jazarah.net/blog/tonic-dubai-a-copycat/
The copywriter ad is based around the optical illusion "I LOVE PARIS IN THE THE SPRINGTIME." Re-read the triangle, most people miss it the first time because the brain filters out the second "THE."
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