Wednesday, December 22, 2010

Facebook vs. Twitter

Click for full view:

University of Gent Print Ad

"Not everything's in a book. Dare to think."


Kings of Leon Music Video Casting

Kings of Leon have called attention to the casting agency ad that requested that applicants have physical deformities. The post was listed on


iPads for Kaplan Thaler Employees

Rewarding employees can help strengthen loyalty within companies. The rewards might not have to be quite like The Kaplan Thaler Group which rewarded every employee with an iPad but even offering shares to employees or simply taking a cue from FedEx with their increase in salaries and benefits over the course of time help strengthen a company, both in terms of current employees and potential recruits.

When you do a search for your company's name + employees, what kind of results turn up?

Kaplan Thaler:

Monday, December 6, 2010

How far would your employees go to help save the company?

Employees for an airline have released a calendar of themselves to help raise money and boost interest in the company. Would your employees do something like this to save your company?

Thursday, November 18, 2010

Domino's in Japan hiring; $31,000/hour for December Part Time Job

OK, so the job only lasts 1 hour but still, this is creating quite a stir in Japan.
This is in celebration of the 25th anniversary of Domino's being in Japan and a 50th worldwide anniversary. Anyone over 18 with experience or no experience can enter.
This is a great promotion but what about their already loyal employees?
The problem with promotions like this is that they jilt they already loyal supporters of your brand. What could be done to reward these supporters? Holding a seperate drawing for all active employees to win some sort of bonus? Thoughts and ideas on this?

Monday, October 25, 2010

McDonald's Ads Recruitment Theme


Mercy Volunteer Society: Sign up. Save a life.

via: "Whom do you entrust your CV with?"


School of Visual Arts: Don't Depend on Luck

R/GA Explores the personal lives of employees

The recent video that has been posted covers the DJs within the company.
A previous video post tackled those that had tattoos.

Dipping into the lives of your current employees allows you to define an image of your comapny that potential candidates can identify with. The highlights may not speak to all of your employees but it opens the door for a discussion and sets the tone of your company for employees. While your company may not be quite as informal as to highlight DJing and Tattoos, there is always something within the lives of your employees that candidates can connect with and you can utilize to establish a founding bond between your company and potential hires.

Monday, September 13, 2010

QR Codes and Recruitment

SourceCon posted an article recently about using QR codes in recruitment.

It seemed that most of the time companies using the codes would direct applicant to their main recruitment page.

I see QR codes being as effective as text campaigns for short term events like a large scale hiring event over the course of a month. I would use them to direct candidates to specific detailed pages that can offer information that was unable to be placed in the print ad (maybe include full positions lists or candidate requirements.)

In comparison with a text message campaign, the QR codes do not limit you to 140 characters. It would be interested to see what kind of detailed data could be retrieved from a QR code campaign. With texting, after the campaign runs you have the phone numbers of those that volunteered for information, is there anything comparable for the QR codes?

Here is another recruitment note about QR codes and Siemens' recruitment campaign:

Thursday, September 2, 2010

COMMERCIAL - Windows Live & Internet Memes

Windows Live Photo Gallery jumps on the internet meme wagon by turning the viral video, Double Rainbow into a full-on marketing campaign. Technology and internet memes are at a constant change; so this direction seems to fit in my opinion. The meme and product go nicely hand in hand with capturing life's memorable moments in photos.

If you haven't seen the original YouTube video...Double Rainbow

VIDEO - 100,000 live bees plead for help on billboard

Banrock Station winery created a billboard ad campaign involving the subject-100,000 honey-bees to share their message. The bee-board draws awareness to the decline of the honey-bee population worldwide. The message, SOS is short for, Save Our Swarm. AdFreak - They used queen-bee pheromones to attract a giant swarm of bees. The winery is donating 5p to the honey-bee cause for every bottle sold.

Thursday, August 26, 2010

It's Alive! Patriot's New Website

We took our new website live today!
Patriot Advertising
Optimized for your recruitment advertising needs.

SEO Manager Wanted. Bots Need Not Apply

This is a unique method that MailOnline used, to targeted their recruitment ad precisely to SEO techies. -The newspaper embedded an ad in its robots.txt file, a place there is no reason for any human to look. This is a file strictly to be read by the crawlers from search engines. It tells them what pages to index and what not to. For normal humans, there’s nothing of interest there, as you have may already have discovered if you clicked the link.

Full Story from

The ad says,
# August 12th, MailOnline are looking for a talented SEO Manager so if you found this then you’re the kind of techie we need!

# Send your CV to holly dot ward at mailonline dot co dot uk

Friday, August 6, 2010

Is your company using a Text Campaign?

If not, consider what a text campaign can offer your company.

  • Text messages may be as long as 140 characters with spaces.
  • Subscriber database is available to client for phone numbers.
  • Subscriber list is not distributed to anyone else.
  • Subscribers can be reached at any time, whether print or radio is running or not
  • Offers ability to gauge reaction to current print and radio campaigns
  • Offers flexible options for last minute events
  • Easy to push hard to fill positions and spotlight them
  • Don’t have to advertise events, but also specific positions
  • When sending texts, you can target all or select markets
  • Candidates can pass the job text on to friends by either forwarding information or simply passing the text number on
  • People carry their cell phones with them everywhere
  • You receive a direct line to active candidates
  • Candidates are selecting to receive your message, this is not unwanted spam!
  • Very few companies have used texting in their recruitment media mix, be one of the first!

Thursday, August 5, 2010

VIDEO - The Big Ad Gig

The Big Ad Gig is offering five 30-day entry level positions to creatives that create the best videos integrating supplied "abstract nuggets" found online at their website.  

Monday, August 2, 2010

INTERNET - Ze Frank Hiring for New "Stealth Social Gaming Startup"

Popular internet personality Ze Frank is now hiring for a new start up venture. He has already raised $500,000 for the startup.

Hunting for:
Full or Part Time Front End Developer/Interaction Designer (4+ years experience)
Part Time Graphic Designer/Illustrator/Interaction Designer (4+ years experience)

Only considering candidates living in Los Angeles or willing to move.
Check out the postings here:

Interested in more info? Check out these articles:

Friday, July 30, 2010 - ERE Coverage of amending the .Jobs charter

Does your company own a .jobs domain? This concerns you.
I wanted to pass along some links to articles tackling the amending of the .Jobs charter.
A short description of what started this:

In 2005 Employ Media was granted the right to sell .jobs addresses to employers who use their corporate name in the address. Thus, is allowed, whereas is not. In addition, the company could only use the address for its own jobs and had to subscribe to a code of ethics.

However, last fall Employ Media and its partner DirectEmployers Association launched the first of what was to be thousands of job boards using generic names, including The project was only halted after ICANN sent letters to Employ Media and to the Society for Human Resource Management, which sponsored the .jobs domain plan in 2005 and still oversees it.

via John Zappe in his coverage on


PRINT - Denholm Associates


Thursday, July 29, 2010

INTERNET - 4chan Founder's New Startup is now Hiring
Stumbled across this today and thought I would share.
Christopher Poole, known as Moot on 4chan, is currently hiring front- and back-end developers for a start up known as Canvas. His current site 4chan receives approximately 8.2 million unique hits a month.
Although keeping quiet about what Canvas is, he has been able to raise 625,000 in funding from VC investors.

Here is the Job Posting:

Tuesday, July 27, 2010

Student Recruitment - New Spice | Study like a scholar, scholar

This is a spot promoting studying at the Harold B. Lee Library.
Find out more details at:
Here is the behind the scenes video:

Monday, July 26, 2010

VIDEO - Guy Walks Across America

Stumbled across this great video on adfreak this morning. They made a post saying something like this should be the new American tourism ad, so in a way it is recruitment. ;)

Want to see the actual route they traveled?

Wednesday, July 14, 2010

Social Media: The Social Media Bubble

The Harvard Business Review had a blog post recently that has caused quite a stir but really has some interesting points about relationships created through social media. Check out the article below. Your thoughts?
Although the article is not targeted towards recruitment some of the points can be applied. When it comes to brands online through the social networks I actually believe there is the potential to truly strengthen and build your audience as long as a brand maintains an active role rather than merely having a presence. Staying active and involved is key.

COLLEGE RECRUITMENT: University of Aarhus: The world’s smallest brochure

Finding a way to directly reach out and address your audience's interests in a manner that applies their interests is a great way to actively involve them with your brand. Aarhus University did a great job interacting with their Molecular Biology students by creating such a small brochure that students needed a microscope to read the material. Are you reaching out to your target audience on their own turf?

Businesses, Social Networks, Recruiting

EMarketer posted an interesting article about companies using and not using social media networks in their recruitment. Listed as the highest use and hiring rate was LinkedIn, followed by Facebook and Twitter (although quite lower in effectiveness.)

Wednesday, July 7, 2010

Wednesday, June 16, 2010

HR - American Apparel Hiring Practices

Gawker has run several posts about American Apparel's hiring practices and requirements and they have been taking heat from it.

American Apparel Has a 'Full Body Head to Toe' Employment Policy

American Apparel: Internal Documents Reveal Uglies Not Welcome

American Apparel's Complete Guide to Grooming

American Apparel Issues Statement; Dov Charney Asks You to Call Him

Life at American Apparel: The Employees Speak
American Apparel's job and employment page:

Americal Apparel's Blog:

If any hiring practices memos or documents were leaked from your company, are there things that would cause this kind of reaction? Is the reaction this is creating very different from other clothing line stores' hiring practices?

Tuesday, June 15, 2010

PR - Recruitment Scam Puts Spotlight on BP

There are currently two recent online scams running that use BP as a cover. There is a BP Job Scam and a Lottery Scam. The Job Scam says that you are elligible for a job if you pay for your training and enter additional pieces of personal information. The Lottery Scam states that you have won an amount of money from BP.
Find more details at:

Friday, June 11, 2010

Social Media - Simply Hired Facebook App

Simply Hired recently launched a Facebook app listed on their website. You login from Simply Hired to your Facebook account,your activity with them is not posted on your wall or Newsfeeds, and you can then search for jobs by key words or browse the companies that employ your Facebook friends. You can message friends directly or if you click on their employer you are able to see available job listings.

HR - "... Need Not Apply"

It seems there have been quite a few articles about one person or another need not apply to certain recruitment ads. Just thought I would post the most recent here.

Unemployed Need Not Apply

Status Quo Fans Need Not Apply

Ugly People Need Not Apply

Thursday, June 10, 2010

INTERNSHIP - Internship with AOL

With job requirements like reporting to the CEO, getting paid to have VIP access of events and concerts and getting a luxery apartment in San Francisco, who would want this internship with AOL? Evidently a lot of people who are willing to lifestream their daily events. :D
Even if you missed the chance to apply, check the website on June 14th and vote for the lucky person who snags the internship. (They will be posting 3 videos to choose from.)


Tuesday, June 8, 2010

PRINT - Corporate Culture in Recruitment Ads

Recruitment ads are not just about the positions you are hiring but also the image your candidates have about your company. Personalizing you ad and involving your culture and environment give candidates a view of more than just a position but also to things that may weigh heavily on their decision. Although this ad is simple, the message about how they differ from some competitors is clear.