Monday, March 15, 2010

JOB POSTING - Wanted: Social Media Guru Ad writer—the problem with social media help wanted ads.

Make the Logo Bigger made a nice post about things to address when a company is hiring for a social media position. Most of the job descriptions out there are rather broad and generalized in their nature and I really like his idea about tossing out a problem for the candidate to identify and offer solutions to on the spot. It really would give you more information than reading through a resume and seeing where they worked for the past couple years. They also addressed the understanding that a person developing a social media campaign needs to know the brand and industry well enough to know whether that brand even belongs within a certain network.
It was a nice, short and sweet article that brings up a few things to keep in mind when you are developing your job postings and even when it comes to what you are looking for.

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