http://www.adrants.com/2010/05/in-case-you-didnt-know-teens-prefer.php
This is a brief overview of a study conducted about teens' preffered communication methods. Is your recruitment message ready to be on their mobiles yet? Beyond the text message campaigns there are also the smart code campaigns. Just walking around a book store yesterday I saw at least four displays with the codes displayed to access additional information.
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