The Harvard Business Review had a blog post recently that has caused quite a stir but really has some interesting points about relationships created through social media. Check out the article below. Your thoughts?
Although the article is not targeted towards recruitment some of the points can be applied. When it comes to brands online through the social networks I actually believe there is the potential to truly strengthen and build your audience as long as a brand maintains an active role rather than merely having a presence. Staying active and involved is key.
http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html
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