NON-TRADITIONAL - CareerBuilder On Verge Of Offering Job Search On iPhones

CareerBuilder continues to reach out in innovative ways to all sorts of job seekers. Job seekers will soon be able to access CareerBuilder's database through their iPhone. Candidates will be able to bookmark and favorite the jobs that strike there interest, leaving them available for more browsing later from either their mobile or viewing the account from their computer. Browsing is not at an additional cost and seekers are only charged at the data-transfer rate on their mobile's contract.

This is a small step in the direction of approaching an audience through mobiles but the possibilities are what make this so striking.

For more information, visit: http://www.ere.net/2008/06/11/careerbuilder-on-verge-of-offering-job-search-on-iphones/

AIRLINE - India

Headline: “Papa India Lima Oscar Tango Sierra. Whiskey Alpha November Tango Echo Delta.”
Body: India’s leading private airline is looking.
Send your details to: a320captains@gmail.com or call +91 9819010107.

Reaching out towards your targets, in a way that only they are going to understand, grabs their attention and creates a connection with them that makes your message like an inside joke. This is a great way to open communication between your candidates and your company. People that did not pick up the "Pilots Wanted" are not the target demographic and that added connection between you and your candidates really helps you stand out from traditional ads that are very general.

This provides a great chance to take a look at the positions you are hiring for and what is so unique about them and apply an everyday career nuance to your ad with the benefit of a stronger connection to your potential candidates.

HEALTHCARE - Accolade Systems Pvt. Ltd.

Header: "mustche in tube"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Eustachian Tube' for 'mustache in tube', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."

Header: "Benzo digested a pin"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Benzodiazepine' for 'Benzo digested a pin', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."


Header: "prayed knees on"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Prednisone' for 'prayed knees on', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."

Print placement for http://www.accoladeindia.com/

NON-TRADITIONAL - The Wrong Job Campaign

Recent campaign for http://www.jobsintown.de/

SIGNS - CareerBuilder

These were spotted in the Grand Central area of New York back in February. They are from the campaign that began with the Super Bowl spots and part of a $250 million ad campaign.
via http://www.askacopywriter.blogspot.com/









This is one I came across a while ago but I don't have any information on additional versions of the campaign.

GAS STATIONS - Husky/Mohawk

These are some rather simple, yet direct print and web items that ran for http://www.myhusky.ca/

Via: http://www.adsoftheworld.com/

GENERATIONS - Are you ready for future labor shortages?

This is a short article addressing how to work with and manage the retiring baby boomer work force. It has some great questions to ask in respect to the company and also offers some very good advice as to how to deal with the transition from one generation to another.

http://www.dunnconnect.com/articles/2008/06/10/business/business01.txt