Thursday, July 9, 2009
BRANDING: Accessorize your way to employment
In previous posts I have talked about the importance of branding yourself for today's tough job market. I found this article on Cheezhead.com talking about Florida residents Barbara Bourn and Stephanie Aucoin who started up laidoffneedajob.com that sells pink and yellow wristbands that say "Laid off need a job." After giving the wristbands to family and friends and hearing that they are finding success, she mass marketed them. As Cheezhead said, "The bracelets are a great way for unemployed workers to brand themselves in a unique fashion." Laidoffneedajob.com suggests individuals wearing the wristbands do so in public places where they will likely run into others. It's interesting to see the methods unemployed job seekers use to market themselves. I heard on the radio yesterday here in Austin where the station is doing radio resumes. Listeners seaking a job are given air time to pitch their resume. Denver, Colorado is taking a similar approach. KOA/Denver Lands Listener a New Job What are your thoughts on these?