One of your challenges: What is a way that you can help build your brand and bolster the word about your brand among your audience and potential candidates? Social media. That's one answer.
Now here's another challenge: How do you convince your higher-ups that it is a reasonable investment of time and money when the return could be so valuable but it is still considered somewhat "new" media?
ERE.net posted a great article a few days back that offers up some great points that you might want to bring up the next time you have to defend working social media into your marketing mix for your recruitment campaigns. These range from the ROI to candidate quality to cost per hire.
Even if you are already sold on using social networking for recruitment some of these points might make you stop and rethink how you are using your resources. It is a quick and great read for those new and experienced in social networking. Check it out!