Wednesday, July 14, 2010

COLLEGE RECRUITMENT: University of Aarhus: The world’s smallest brochure

Finding a way to directly reach out and address your audience's interests in a manner that applies their interests is a great way to actively involve them with your brand. Aarhus University did a great job interacting with their Molecular Biology students by creating such a small brochure that students needed a microscope to read the material. Are you reaching out to your target audience on their own turf?

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