Recruitment Advertising Blog

Thursday, June 28, 2012

Layar: The next step from QR Codes?

Imagine the possibilities for recruitment. Pass out brochures where people hover over people to receive video fo their testimonials or a chance for recruiters to tell people about the company rather than people having to read through an extensive brochure. People are much more likely to sit through a video rather than read through several paragraphs. While this might be on the horizon, it never hurts to keep an eye on the coming technology and keeping in mind how we can apply it to HR and Recruitment Alternative Methods.

What/Who Influences Your Candidates to Apply?

While this chart is more geared towards who influences decisions to buy rather than recruitment the concept can carry over. This just offers a little more incentive to consider social media recruitment because of the trust connected between friends referring friends to apply to their favorite companies.

via: http://adverveblog.com/post/25572474735/social-media-kills-the-celebrity-endorsement

Behind the scenes at a McDonald's photo shoot

This is an excellent example of transparency on social media in reaction to questions. How does your brand respond to questions like this? Is it something that could be addressed through a FAQ page or video? Or is the most often response silence?

via: http://www.brandflakesforbreakfast.com/2012/06/mc-donalds-burger-photo-shoot.html