This may be more along the lines for once you get candidates on the phone but this article lists several important points to keep in mind that can be applied when in conversation with your audience as well as points to hit on in your ads.
In tighter economic situations those that already have a job are much more inclined to remain at their current position while those applying may not be the highest quality candidates you are after. They then discuss ways to turn conversation to your favor if it seems like rejection is heading towards you as an answer to your offer from passive candidates.
How do you draw appeal from quality and experienced passive job seekers?
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