This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.
It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.
What positions within your own industry could take shape in this kind of campaign?
Monster.com Wrong Job - Surgeon
Monster.com Wrong Job - Air Traffic Controller
Monster.com Wrong Job - F1 Racecar Driver
Monster.com Wrong Job - Hockey Players
Monster.com Wrong Job - Referee
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