Commercial - Adidas giving soccer the 'Heroes' treatment

Adida's football YouTube channel

Social Networking - New “Shift Happens (Did You Know?)” video shows the “shift” is to social media

This is an entertaining video that I came across on Socialnomics - Social Media Blog talking about social networking and communication within the power of our hands.

HR - The 3 Dimensions to Recruiting Top Performers

I came across this article on ere.net (full story) talking about ways to recruit top candidates. Knowing how to answer these questions may help you deliver a more enticingly effective interview that will help peak the candidate's interest.

There are three important dimensions to selling as it pertains to recruiting top performers:

1. Selling one’s own credentials as a recruiter or hiring authority (Why should I listen to you?)

2. Selling the position or opportunity (Why should I be interested in the opportunity?)

3. Selling your company or the organization to which you desire to connect the candidate (Why would I want to work there?)

FRIDAY FUN - 8-Bit Stop Motion Trip With Legos

Creative glory, nostalgia and an addictive little beat. Enjoy!

Brand - The journey of a lost backpack and southwest airlines

This is a great article about Southwest Airlines going out of their way to put a lost backpack into the hands of Peter Hartlaub's son. Read the full story here. I agree 100% with Brandflakes For Breakfast's blog who says, "An investment in time from Southwest that's better than any television ad they could ever buy. What kind of extra juice are you giving your customers?"

Social Media - Tweet for a job

We have seen job seekers recently spilling their creative energy in catchy video resumes, 30 second radio resumes and Facebook advertisements. Hal Thomas is providing an opportunity for anyone interested working in social media to apply by Tweet. Check it out. It's interesting to watch how companies and job seekers display their methods to bring on talent for building a strong creative team.

ONLINE - 10 reasons why niche sites will survive

This is an interesting article from cheezhead talking about why niche job posting boards are good way to reach your target market.

Via here -

1. Relevance: niche/local boards deliver targeted traffic of local job seekers or industry specific industries.
2. Cost: posting jobs on these smaller job sites often cost much less than the big guys and provide more bang for the buck.
3. Job Description: does anyone think the job description is going away? Recruiters need somewhere to post it.
4. Social Networks: I think these pipelines are best for sourcing and branding, not for filling immediate needs.
5. Hard to fill: in any economy there are always talent shortages in certain industries. Job boards will always exist to serve those needs.
6. Leads: recruiters are trained to use job boards. They’re not trained to use social networks. They still need leads for open positions.
7. SEO: job boards are better at driving search engine traffic to jobs than any employer or social networking group will ever be. Most candidates start their searches on Google.
8. Small business: they need job boards; we are their ATS! Small businesses create the most jobs, and their business owners need a quick and simple solution.
9. Evolution: job boards are morphing from just places to post jobs into valuable, relevant online talent communities.
10. Effectiveness: job boards still work.

ADVERTISING - 50 Extraordinary and Attractive Billboards

Now these are some conceptually strong billboards. See all 50 via here. Enjoy!