Nintendo's Recruitment Book

The book is based around shots of messy desks of employees with concept art and design layouts spread on the desks. It has generated a bit of buzz around the Nintendo fan base, with copies of the recruitment book even making it onto eBay for auction. In addition to their recruitment, the book also places emphasis on what fans and candidates love, a behind the scenes look at the development of some of their favorite works.
How are you approaching your candidates in your recruitment books?

The original forum post. (Scroll through the forum post for pictures from previous books.)

Badpower.com (article)

FRIDAY FUN - 8-Bit Stop Motion Trip With Legos

Creative glory, nostalgia and an addictive little beat. Enjoy!

VIDEO - Recruiting gamers, Nintendo Wii

This may not be a commercial recruiting job seekers, but Nintendo takes a nice approach to reaching new and old gamers to check out their upcoming release, "Punch Out!" Recruitment videos should be just as fun. Get footage of your employees on the jobsite doing their job, talking about challenges that face them throughout the day and plan of attack to reach goals. It could make for interesting concepts in different industries.