Facebook vs. Twitter

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Via: http://www.brandflakesforbreakfast.com/2010/12/difference-between-facebook-and-twitter.html

VIDEO - Twitter Recruitment Video

via: http://blogs.miaminewtimes.com/riptide/2010/08/twitters_new_recruitment_video.php

Businesses, Social Networks, Recruiting

EMarketer posted an interesting article about companies using and not using social media networks in their recruitment. Listed as the highest use and hiring rate was LinkedIn, followed by Facebook and Twitter (although quite lower in effectiveness.)

http://www.emarketer.com/Article.aspx?R=1007811

TWITTER - New Ad/Promoted Tweet Approach Available

Twitter has created a new way to promote your business/advertise on their network. They are called "Promoted Tweets." When you are logged into your account and run a search from your homepage, the first tweet that appears will be the Promoted Tweet. The slight twist on this advertising, is that the Promoted Tweet must have been a tweet previously posted. They are also labeled with a yellow "Promoted by ___" box. The goal behind these is not just to gain exposure with your brand name but to also get the people searching for your topic to share information you are providing, like the ability to retweet your post and gain exposure. It will be interesting to see the response from the Twitter community now that this has happened.

via:

http://www.adrants.com/2010/04/in-stream-ads-come-to-twitter.php

http://www.reuters.com/article/idUS34862040020100414?feedType=RSS&feedName=wiredStartUps

NONTRADITIONAL - Twitter Recruitment Tool Launched at SXSW

The tool comes as a result of the new ability to geotage your tweets. Right now it is just available for the USA.

Users can track down where Twitter employees are at SXSW and talk to them about a job at Twitter. Your thoughts on this approach?

http://thenextweb.com/location/2010/03/13/twitter-launches-sxsw-recruitmentstalking-tool/

TWITTER - TwitJobSearch the Latest HR Tool to Use Social Media

Marketingvox.com posted an article about TwitJobSearch.com.

This is a job search engine that looks for postings that have been made via Twitter by companies. Does your company currently have a Twitter account? Are you posting open positions?

Keep TwitJobSearch.com in mind next time you have a position to fill.

People are able to refine the search by postings for Today, Yesterday and Older.

They can also sort by Country, Salary and Job Type (full time/part time.)

Check it out and let us know your thoughts!

Social Networking - Is your company on this list?

TweepML has compiled a list of employers that recruit on Twitter and made it easier for people to add the companies and follow them by simple checking what companies they want to logging into Twitter. With the constant growth of Twitter, more and more companies are posting their positions, giving an inside view of their company, or at least opening the door for communication between HR and potential candidates. Where does your company currently stand? Are you already on Twitter? Or is someone posing as you?

Check out the link below for the TweepML list:

http://tweepml.org/Employers-Recruiting-on-Twitter/

TWITTER - The Tao of Tweeting

This is a nice overview of how to handle your twitter posts and how to decide what needs to be shared and how often to share among other tips.

What are your thoughts?

http://mashable.com/2009/12/03/the-tao-of-tweeting/

Social Networking - Twittering and Job Fair Alerts

How are you alerting your candidates that you have job fairs approaching?
A newspaper placement is great and so is radio but what about something that is on their own time and under their own control? This is where Twitter can play a major role.
Check out Kroger's Twitter page where they include information on upcoming job fairs, local articles written about stores to be opened and other events that are going on with Kroger.
http://twitter.com/KrogerWorks

They also use their Twitter page to integrate their text campaign along with their recruitment page krogerworks.com.

What are your thoughts about using Twitter for recruitment?

Social Media - Tweet for a job

We have seen job seekers recently spilling their creative energy in catchy video resumes, 30 second radio resumes and Facebook advertisements. Hal Thomas is providing an opportunity for anyone interested working in social media to apply by Tweet. Check it out. It's interesting to watch how companies and job seekers display their methods to bring on talent for building a strong creative team.

SOCIAL NETWORKING - Online Social Recruiting Effect Chances of Getting a Job?

Online social networking can benefit and maximize job seekers chances of being hired if utilized in a professional way. However, should candidates create a separate profile from their personal for employers to check out? Can interests, social or religious beliefs listed in a personal profile change a recruiters mind from hiring someone? With as many individuals signed up on social networking sites across the Internet, these job seekers risk the chances of becoming easily exposed to potential employers. It's important that job seekers keep this question in mind when managing their online profiles. ere.net takes a look on this issue: Meet Your New Job Candidate—and Her Life Story. Be sure to listen to the interview.

On the same note, today Cheezhead talked about a CareerBuilder Sales Rep who posted negative comments about her workday and clients on Twitter. Read what she had to say: CareerBuilder sales rep’s a real ‘twit’. As the Internet progresses, we all become more connected with each other, thinning the dividing line between an ordinary person and somebody in the entertainment industry. YouTube has proved this. With the Dominos incident in the recent weeks, and this Careerbuilder rep, it is an important reminder for job seekers to manage their online profiles professionally and avoid negatively exploiting their name all over the Internet.

INTERNET - Tripling Traffic to Your Careers Site With a Facebook Account?

This was a great article posted on ere.net that covered Sodexo's entry into the world of social networking and their success. What are your thoughts on your company's stance towards social networking? How do your competitors stand? A few days ago I saw an article posted about Amegy Bank of Texas and their policy never to use social networking for the recruitment process. What are your thoughts on this policy?

http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/

INTERNET - A Control Freak’s Guide to Social Media Influence

I came across this today and it talks about the notion of control when it comes to online branding and the stance of influence. It offers a nice view of what control is online and how to ease your company into social media. It also shows good reason to get your brand out there if it isn't already.
Thoughts? Questions? Concerns?
http://mashable.com/2009/03/24/brand-influence/

SOCIAL-NETWORKING - Twitter: The new way to find a job

It seems that more and more lately I have read about success stories of job seekers finding jobs through Twitter. I found this article while looking through tweets on Twitter from @jlipschultz and @fishdogs who we at @patriotJOBS follow. This is an awesome article about David Gallant, a soon to be college graduate just about to enter the work force using Twitter to his advantage. Full story: Twitter: The new way to find a job. After several attempts on a few job websites, he finally signed up for Twitter and began chatting with professionals in his field; which later landed him a career. Any thoughts or experiences on Twitter job hunting you want to share?

VIDEO - Twitter in Plain English

UPDATE - Patriot Advertising Now on Twitter!

Want to keep an eye on what we are up to? Follow us on Twitter!
We will give a heads up when we make new postings on the blog and offer up a few extra links if we come across something that might be of interest.

Plus, we’re interested to hear your tweets too!

http://twitter.com/patriotjobs

INTERNET - Be Careful What You Post

This is a nice example of being mindful of what you post online or write anywhere for that matter. In this day in age, information travels fast and anyone can see it. Recognizing this and remaining conscious of it are very important both to employers, candidates, employees and anyone in between. You never know who is watching/reading/following/stalking your posts/tweets/blogs/pods.

http://shankman.com/be-careful-what-you-post/

NONTRADITIONAL - Twitter for Recruiting (Hiring) - Bryan Starbuck

Well, I was hunting around to see what I could find about Starbuck's Recruiting but stumbled across this video instead.
This is an excellent video by Bryan Starbuck explaining Twitter and how you can apply it towards your recruitment.

http://www.vimeo.com/2246261

Evidently it was part of a post for cheezhead.com on Wednesday.

http://www.cheezhead.com/2008/11/19/twitter-waste-of-time-or-real-recruiting-benefits/

It covers 3 basics of Twitter: What is it? How do you start using it? And is it a waste of time? All of the explanations are very well displayed and this is a great source if you have never considered using Twitter to find candidates.

INTERNET - Professional Networking through Twitter

As the world advances in the new internet age so do advertising markets. New avenues to advertise begin to emerge. Most recently is the social networking boom. Millions of people are logging on to see what their friends are doing at any given moment. Everyone has heard of Myspace and Facebook; but there is a another networking site much more basic than these that both individuals and businesses are beginning to make the most of. The social networking website Twitter allows people and businesses to give quick, immediate, painless updates. You may begin to wonder, who cares if John is downtown at a coffee shop? Well, John could be downtown at a coffee shop enjoying a break from a conference that may interest you. If utilized properly to benefit professional needs, Twitter can actually become a very powerful tool to track events in your profession or increase your network with individuals who may be able to assist with business decisions. I came across this audio on The Recruiting Animal that talks about the opposing viewpoints of Twitter between friends as to professional use. This may be a bit lengthy but in a comical tone provides some useful information.

Listen! - Twitter's Professional Advantages

What's great about Twitter is that you can search for an event or industry "tweets"(status updates) that can put you in contact with others in your industry who are attending a field related conference or event. Twitter can be found at - Twitter - Social Networking