RECRUITMENT VIDEOS - Capturing the Tone of Your Company

When creating your own personal recruitment video there are many routes you can take. One might be focusing on the job, another the environment of the workplace, and another would be how employee's work impacts the world around us.
In ZOBNI's video they focus on the general workplace and tone of the company. Much of the video focuses on the humor that software engineers would enjoy, creating a light dialogue between the company and the candidates.
What are your thoughts on this recruitment video?