Behind the scenes at a McDonald's photo shoot

This is an excellent example of transparency on social media in reaction to questions. How does your brand respond to questions like this? Is it something that could be addressed through a FAQ page or video? Or is the most often response silence?

via: http://www.brandflakesforbreakfast.com/2012/06/mc-donalds-burger-photo-shoot.html

Video Resumes

The use of video resumes continues to grow and the quality of those using them is greatly improving. Does your company allow potential employees to show off their qualities, abilities and interests this way?

VIDEO - Twitter Recruitment Video

via: http://blogs.miaminewtimes.com/riptide/2010/08/twitters_new_recruitment_video.php

RECRUITMENT VIDEO - Ad Agency Recruitment Videos

POLICE RECRUITMENT - NZ Police Recruitment Video Campaign

MILITARY - Republic of Singapore Air Force Video

JOB BOARD - Dreamjob.com.br Viral Ad

via: got-ads.blogspot.com

WEBSITE - US National Guard "Moments of Pride"

The US National Guard recently created a website that pulls information from individuals' Facebook pages and combines it with their recruitment video. It is a great step toward making candidates feel that they are already part of the team while giving them a glimpse of the job.

Experience it at: http://www.nationalguard.com/momentsofpride

Articles via:
http://www.earthtimes.org/articles/show/army-guard-launches-new-moments-campaign,1243568.shtml
http://oklahoma.watchdog.org/601/army-national-guard-utilizing-social-media-in-recruitment-efforts/

VIDEO - Canadian Forces Recruitment Ads

VIDEO - Marine Corps Commercials

VIDEO - Scrolling Text Ads

This is one of the newest videos produced by Dorling Kindersley Books. It makes a nice statement about how print is still alive.
via: brandflakesforbreakfast.com

These are previous pieces made by other groups with the same format:

VIDEO - Healthcare Recruitment Videos

This is just a collection of some of the healthcare recruitment videos I stumbled across on Youtube.com.

VIDEO - The State of the Internet

JESS3 / The State of The Internet from Jesse Thomas

via: http://www.brandflakesforbreakfast.com/ & http://www.buzzfeed.com/desktopdiva/the-state-of-the-internet-13o3

RECRUITMENT VIDEO - Job Search Television Network (JSTN)

This would be another way to go about posting a recruitment video. It is directed more towards facts on the position and company and has a much more organized tone. This is also something that would not be created by your company but is instead part of an already establish channel on YouTube.com.
http://www.youtube.com/user/MYJSTN
What are your thoughts on this approach?

RECRUITMENT VIDEOS - Capturing the Tone of Your Company

When creating your own personal recruitment video there are many routes you can take. One might be focusing on the job, another the environment of the workplace, and another would be how employee's work impacts the world around us.
In ZOBNI's video they focus on the general workplace and tone of the company. Much of the video focuses on the humor that software engineers would enjoy, creating a light dialogue between the company and the candidates.
What are your thoughts on this recruitment video?

NONTRADITIONAL - Government intelligence organisation targets recruits with Xbox Live ads

The British Government Agency known as GCHQ will now be running ads on XBOX Live to assist in recruiting people of ages 18-34 into their ranks. In addition to recruitment, their aim is also to get the word out about their agency and what they do because most people don't have much knowledge of the GCHQ.

Check out the links below for more information:
http://www.guardian.co.uk/media/2009/nov/20/xbox-gchq-adverts
http://kotaku.com/5408880/british-government-agency-to-run-xbox-live-recruitment-ads

Back on October of 2007 the GCHQ also ran ads online through Microsoft games:
'Become a spy' ads target gamers
http://www.guardian.co.uk/media/2007/oct/18/digitalmedia.advertising

FRIDAY FUN: Visual Effects: 100 Years of Inspiration

Watching this made for a good way to end the work week. It's awesome how visual effects have evolved through the years. Enjoy and have a great weekend!

PRINT - (Update) CBS embeds 40-minute video ad inside 'Entertainment Weekly'

Here is a snippet of the bite-sized video ad in the September 18th issue of Entertainment Weekly. I want one! AdFreak made an interesting point about the effectiveness of the ad, stating, "As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign." Hmm... an interactive ad...smellivision for perfume brands with menu selection, personality tests in celebrity magazines with results immediately updated, promotional ad campaign where user can customize whatever it is representing the promotion to their likings and show off to others, recruitment interactive tests for potential candidates to see how a company would suit them. Oh what the future can bring. Have a great weekend!

PRINT - CBS, Pepsi Create Video Ad to Run in Print

This is a form of advertising that always seemed like a space age dream to me for first decade of the millennium. Sure I have seen it in the movies and thought it to be an awesome way to flip through a magazine; but the day is finally here-well almost, September 18th. CBS and Pepsi are teaming up to promote Pepsi Max men's diet cola and sponsoring CBS's Monday-night line-up in Time's Inc.'s Entertainment Weekly that distributes to Los Angeles and New York area subscribers. Read further for more information at Advertising Age - CBS, Pepsi Create Video Ad to Run in Print

VIDEO - Cheezhead's "the slice"