Rewarding employees can help strengthen loyalty within companies. The rewards might not have to be quite like The Kaplan Thaler Group which rewarded every employee with an iPad but even offering shares to employees or simply taking a cue from FedEx with their increase in salaries and benefits over the course of time help strengthen a company, both in terms of current employees and potential recruits.
When you do a search for your company's name + employees, what kind of results turn up?
Kaplan Thaler: http://adweek.blogs.com/adfreak/2010/12/kaplan-thaler-gives-every-employee-an-ipad.html
FedEx: http://money.cnn.com/2010/12/16/news/economy/thebuzz/
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