Showing posts with label applications. Show all posts
Showing posts with label applications. Show all posts

Tuesday, August 14, 2012

Is A College Degree More Important Than Experience?

An age-old question; which is more important to an employer or company, having a college degree under your belt, or having the knowledgeable experience only gained by being in the workforce/profession of your choice?

There's truly no right or wrong answer to this question. You have to think of it in terms of what field you are thinking of traveling down, for instance; if you choose to be an attorney practicing criminal law, a medical physician looking to be a neurologist, or even a counselor in marriage and family well-being, then there is no doubt that you will need a degree for your long road. Now, if you are a graphic designer, or even find yourself in as an entry level or junior draftsman, experience is a much more relied upon skill.

In countries like the UK (Britain), the United States, Canada and some other places experience does tend to be more important than a degree or university education. In other countries, a degree is more important and experience is secondary. First the person needs to have proper qualifications (i.e. degree) and then experience comes as a secondary matter. I personally have been on countless interviews in the past and even read through position/job descriptions and requirements; many of which will state one of the following:

  • Experience needed
  • HS diploma or equivalent applicable
  • Bachelors Degree required
  • Bachelors Degree or relevant experience required
  • No experience, no degree needed
  • (X) amount of years experience required
So what are applicants and future job seekers supposed to really think of their future as far as education, dream pursuing, entrepreneurship and life goes? There definitely are some things that cannot be taught in a classroom, such as on the job experience; while in the same breath, other things can ONLY be acquired while in a classroom setting or online studies.

As others have indicated, it depends on the job and the organization. In some cases, if one doesn't have the degree, then you would not even be considered for an interview. In other cases (here's a SECRET), the employer puts many more qualifications in the job "requirements" than he/she is really requiring. Particularly if one has a lot of experience in a particular area, it generally doesn't hurt to apply for a job that requires more education than one has. Be sure to emphasize how extensive your experience has been and how well you can apply that experience to the benefit of the employer. There are some questions that applicant should be prepared to answer: 1) Are you willing and able to get degree required? On your own dime/time? 2) Why do you think such a degree is important (or not important)? 3) Why don't you have the required degree? 4)Do you think that your not having degree will affect your relationships with others in the job situation - both those who do and those who do not have the degree? Applicants may want to bring up and address these issues on their own if the interviewer doesn't bring them up. If you can answer them in a positive way to allay interviewer's fears that you are not qualified enough. If possible, check with a friend with the degree about possible problems. This could also be a good reality check.

 

Friday, June 1, 2012

Creating Mobile Recruiting Apps = Time Wasted

Recents statistics from a company calling themselves comScore show the mobile Internet audience is using Facebook nearly an hour more a month than they’re using it on a desktop.

With the many apps now on hand (physically) in the mobile world; users have the option to either use the downloaded app version, or the mobile version. This data has confused many industry commentators, with many bloggers writing that applications are “winning the battle.” This interpretation is in fact wrong. 

Notice these happy-gents all showcasing their mobile devices with the Facebook logo? Yes, well these five blokes are a tiny bit of the many that probably believe that a mobile app would better produce results for recruiting. On the contrary: your mobile recruiting strategies should have nothing more important than offering your candidates an optimized mobile website, and here’s why.

Facebook, Twitter, etc. are channels. We all “browse” media through these social channels. The people and businesses we follow within social channels curate web content, which we discover and consume. The Twitter and Facebook apps are our preferred window to consume the web; not only do these apps direct us to new content, they fetch it and display it for us in one place.

Frequently we click links on Twitter from our mobile app. The webpage loads in our Twitter app. We do not take the URL and open a web browser and read the content. Social channels are the true “browsers.” We do not have to search or have a pre-conceived idea of what we are looking for. Instead we browse the social channel and when we see something we like, we order up more content by tapping the hyperlink.

Empowered with the knowledge that Twitter and Facebook apps on our mobile are the new browser, and knowing the enormous volume of users and time spent consuming these channels, what do you feel matters when it comes to mobile recruiting optimization? As recruiters wishing to reach a market it is very simple: a mobile-optimized career site/recruitment campaign coupled with social media activity puts your message in front the audience.

Check out the top mobile native apps: Instagram, Angry Birds, Facebook, Twitter, Ebay, etc. As a user I expect to return to these apps frequently either for fun or social interaction or new content. Looking for a new job at a single company is not a repeat process. The effort and reward of downloading an app to work at just one company does not add up. The native app will attract downloads from those doing additional research, those really interested in your firm, but these people have probably already applied for a job. Unless your employer brand creates incredible hunger and has millions of people desperate to work for you, an app in AppStore or Android is unlikely to deliver high ROI when it comes to talent attraction.

The mobile site is becoming a must-have for candidate marketing. The mobile application is typically better positioned to assist the selection and onboarding process.
(via: David Martin's article)