COLLEGE RECRUITMENT: University of Aarhus: The world’s smallest brochure

Finding a way to directly reach out and address your audience's interests in a manner that applies their interests is a great way to actively involve them with your brand. Aarhus University did a great job interacting with their Molecular Biology students by creating such a small brochure that students needed a microscope to read the material. Are you reaching out to your target audience on their own turf?

via: http://copyranter.blogspot.com/ & http://www.ibelieveinadv.com/2010/07/university-of-aarhus-the-worlds-smallest-brochure/