NONTRADITIONAL - SAIT Polytechnic - "Knack for finding money"

This was a great nontraditional way to really reach out to candidates, active and passive, in an unsuspecting way. One side of the card looks like a Canadian bill while the other carries the message that equally reaches out to candidates and remains consistent with the brand of employer. What innovative ways can your company reach out to people that stay within the boundaries of your industry or field but still reach out beyond the traditional methods?

PRINT - Creative Non-Traditional Resignation Letter for IKEA

Click to enlarge the image.

I came across this the other day and it really stood out. It is an upbeat and informative move taken by IKEA in a fun non-traditional way. They created a fill in the blank resignation letter. When a candidate comes across it, they really can't help but read through the ad as they fill in the blanks for themselves. They clearly learn some of the benefits IKEA offers and have an active participation with the placement. There are also multiple forms that this could take in a campaign. What are your thoughts on approaching candidates in this manner?

HAPPY BIRTHDAY PATRIOT ADVERTISING, INC.!

HAPPY BIRTHDAY

PATRIOT ADVERTISING, INC.!

Another year older and still going strong.

Patriot is always a great place to work hard and play hard.

Our redesigned website will be going live at five today!

Check it out and tell us what you think!

http://www.patriotadvertising.com/

Our Blog Design might change to match the new design as well.

Patriot Salute to Heroes Golf Tournament - October 6, 2008

Monday will mark the 2nd Annual Salute to Heroes Golf Tournament at Cinco Ranch Golf Club in Katy, TX. Profits for this event will be donated to the Katy VFW and the Salute to American Heroes Foundation.

Events to look forward to include: Longest Drive, Closest to Pin, Putting, Blackjack and more!

We have a great selection of prize to reward the contests and raffles including: Drivers, Putters, Rescue Woods, Wedges, Golf Bags, Gift Cards, University of Houston Football Tickets, and an Autographed Roy Oswalt Jersey!

We are looking forward to spending a great time with all attending!

For pictures from last year's tournament check out the golf section of our main website.

http://www.patriotadvertising.com/golf.html

(We will do our best to post on Monday...)

PRINT - Riyad Bank

Riyad Bank does a nice job engaging and challenging potential candidates with this campaign. If the piece is hard enough or engaging enough those that fall into your audience might take more time to review and solve your challenge or participate with your material. What challenges could you face your candidates with or what kinds of questions would help separate your staff from other companies? Open the dialogue and hear what they have to say!

PRINT - HCC Group Hiring "Copyrighters" and Art Directors

Similar to previous campaigns but not quite as exclusive to those who might not be in the know are there HCC Group ads for a copywriter and art director. For the copywriter it stands out for the blatant misspelling and the art director is a little more subtle with the use of Comic Sans, a font most run screaming to the hills from. (see: http://www.petitionspot.com/petitions/bancomicsans)

Although most that come across this might tilt their head in trying to figure out what is so special about the simple layout and text, those few who stop and chuckle get the joke and continue reading through the ad to see just who is looking for "copyrighters" and art directors.

via: www.adsoftheworld.com

NONTRADITIONAL - More of the Awesome Campaign From Jobsintown.de

There is now a continuation of the sharp visual campaign from jobsintown.de.

Great photography and great placement sure to generate a bit of buzz.