Aussie's New Military Recruitment Campaign

We all recognize the pop-cultural iconic picture of "Superman" pulling back his "Clark Kent" attire to reveal that super-seal of red and yellow upon his chest, right? Well taking a page from Superman's comics, the Australian defense department has taken a grand step in recruiting reservists with photos such as this.

Advertisments can be found on billboards, magazines, TV, movies ads, newspapers, and not forgetting to mention, their website, which depicts everyday working people lifting up or opening their shirts, revealing the militrary fatigues underneath. By doing this, the site plays up the good benefits, nice travel, personal growth, and community involvement.



via: http://www.ere.net/2012/02/01/aussie-military-launching-new-recruiting-campaign/

College Recruitment - Betzalel: Grab a Chair, Sit Down & Let's Talk

As we have mentioned before, part of integrating social media into your recruitment campaign is about creating a dialogue with active and passive candidates whether they show an active interest at the time or not. Betzalel, a design college, created a great campaign to initialize the conversation with potential candidates to it's college. People we asked to design a chair and in response people from the college would review the pieces and send feedback on the people's work. This created an active dialogue between the college and the potential students before other colleges even started their initial recruitment.
Garnering that first relationship with the company or brand greatly increases loyalty, recall and recognition of what you offer your candidates in comparison of your competitors. When it stops appearing to be a straight sell and shows that you are more interested in the people involved rather than candidates just being another number in the long list of CVs/resumes, it changes the perspective the potential employees have towards your company. It may have the appearance of a long-term soft sell but at the same time, the quality and loyalty of the candidates you attract may be greatly increased.

http://www.yri.co.il/e/2010/betzalel/

CAREERBUILDER - Anonymous Tip Giver

http://anonymoustipgiver.com/

This is an extension of the "Tips" Super Bowl ad for CareerBuilder.com.

GOVERNMENT - Burnett Pays U.S. Army $15.5 Mil. to Settle Lawsuit

It seems there was a mistake made when it came to billing the US ARMY for work done on their website between the agency and through whom the website was developed. Evidently the over-billing error was brought to the Army's attention but no action was ever taken on the error until now. 12.1 million will be returned in cash while 3.4 million will be credited to the account for work that was never billed for.

The agency was sued for overcharging for the web development and filing false claims.

See more details at AdWeek.com.

http://www.adweek.com/aw/content_display/news/agency/e3iaea682bebeefcaa6ab190e72fcbd5964

INTERNET - Zurich Financial Services Group recruitment website

http://www.bsrecruitmentsolutions.com/bsrecruitment/video.htm

This is a recruitment site that utilized video in a little bit of a different manner than I have seen so far. (I came across this a while ago but had been having difficulty viewing the video. It seems to run much smoother now.)


You start up by meeting a recruiter at a cafe and they display different types of humorous jobs and after you make your way through the videos you meet with a recruiter from their company and it takes on a bit more serious and informative role.


Take a look and let me know your thoughts.

NONTRADITIONAL - More of the Awesome Campaign From Jobsintown.de

There is now a continuation of the sharp visual campaign from jobsintown.de.

Great photography and great placement sure to generate a bit of buzz.

PRINT - McDonalds "Make Up Your Own Mind" UK Campaign

Has your company found yourself in the middle of a debate and had a hard time hiring? While most would shy away from speaking about it, McDonalds makes a nice opportunity from the already open discussion. By creating a site to inform and educate they promote their brand to both consumers and potential employees while addressing their side of the discourse. Check their site out and tell us what you think.
www.makeupyourownmind.co.uk

INTERNET - Blog Post: 10 Tips for Improving your Recruitment Blog

Here is a great article about improving your recruitment blog or at least tips to keep in mind when starting to develop your own.

Some of the key points he mentions include honesty about the job positions and work environment, keeping the entries as informal conversations between you and your candidates, responding to those that comment and staying consistent with your postings while keeping them relative to the time they are posted.

The post also makes an important point about revealing a little of yourself on the blog to help make a much more human connection between yourself and the potential talent reading through your blog.

http://albuquerque.jobing.com/blog_post.asp?post=10224

WEBSITE - Consol Careers Interactive Website

Consol Careers provides a great example of a company using a micro recruitment site to help inform candidates while interacting with the company. It has been seen that often, when candidates do not last long once they attain the job; it is because they were not expecting everything they were required to do. The reasons can range from work hours, responsibilities, work environment, to any number of attributes found on the job. Videos offer a clear display of examples of work to be done and their potential for growth in the industry.

http://www.consolcareers.com/