With all the social networks out there, people have their choice of how to comunicate and with whom. Advertising is on Twitter now and has been on other established networking sites for a while. My question is, what is the next step?
It seems like those involved in these sites might be feeling an over saturation of all the social networking sites and instead might be turning their attention to managing all these different sites personally in a less cluttered format. (Examples of social management programs include Digsby and minggl)
An example of a management program would be like Digsby:
The video can give you an idea of what the program actually looks like instead of just the specs.
It seems like managment systems like these offer people a way to skip around the ads so it will be interesting to see if they offer ticker ads to scroll along the bottom of the program screen or maybe 30 second rotation of ads, something like I remember being on AIM. However, now the ads can be more targeted by pulling key words from your social networks. With social networks being pulled together like this an online identity is becoming even more defined.
Recruitment through social sites also seems to be shifting increasingly towards opt-in choices made by candidates through sites like www.tweetmyjobs.com. (This also reflects in the mobile text recruitment.)
What are your thoughts on where social networking is going and where to advertise to reach this market?