Tuesday, September 15, 2009

Brand - The journey of a lost backpack and southwest airlines

This is a great article about Southwest Airlines going out of their way to put a lost backpack into the hands of Peter Hartlaub's son. Read the full story here. I agree 100% with Brandflakes For Breakfast's blog who says, "An investment in time from Southwest that's better than any television ad they could ever buy. What kind of extra juice are you giving your customers?"

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