I came across this article on ere.net (full story) talking about ways to recruit top candidates. Knowing how to answer these questions may help you deliver a more enticingly effective interview that will help peak the candidate's interest.
There are three important dimensions to selling as it pertains to recruiting top performers:
1. Selling one’s own credentials as a recruiter or hiring authority (Why should I listen to you?)
2. Selling the position or opportunity (Why should I be interested in the opportunity?)
3. Selling your company or the organization to which you desire to connect the candidate (Why would I want to work there?)