Wednesday, January 20, 2010

PRINT - Associated Ready Mix Concrete, Inc.

Creating in-jokes and addressing things the way your target candidates would, helps to spur on your conversation with your audience. The goal is to create and share something and find a way to win over your candidates towards you company; why not show them you are already with them and share the same attitude or tone that they are looking for. Humor is also one of the best ways to connect with audiences, the challenge is to create a humorous ad without offending.
Your thoughts?

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