Tuesday, January 5, 2010

MILITARY RECRUITMENT - Royal Navy chooses Trainspotting style for TV ads

The Royal Navy is revamping their campaign. This is the new spot, "Heartbeat" in the campaign "Life Without Limits":

They plan to run 9 different 10 second ads starting Jan 4th.
The article below notes that the style really calls back to the 1996 ad for Trainspotting.

Check out their new site at: http://www.royalnavy.mod.uk/careers/
In addition to using Facebook, they have even created their own iPhone Application which is an "Engineer Officer Challenge."

For more details, check out the link below:

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