Tuesday, January 19, 2010

PRINT - Marico "Uncommon Sense"

Marico's ads are a bit on the nontraditional side in their print approach due to the headlines. The ads draw the attention with brainteasers and then in their body copy describe how their employees have to problem solve and keep at challenges which is what has brought their company to success. Check out the campaign below. Click to enlarge the text and better view the body copy. Via: http://www.adsoftheworld.com/

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