INTERNSHIPS - OLSON O-Tern

http://www.olsonoterns.com/
In an effort to hunt down new creative interns, Olson has requested that interns apply online, send samples of their work in as well as submit a blog post that demonstrates their awareness of social circles.

SOCIAL NETWORKING - Social Networks, Recruiting, and Achievements

I came across this article about keeping your social networks updated as you hunt for new recruits.

http://www.silicon.com/management/hr/2010/02/12/hiring-new-staff-best-update-your-linkedin-facebook-twitter-39745462/

As the playing field changes, the candidates are trying to find new ways to stand out, whether it be a video displaying their attributes to keeping an updated Twitter account about their interests and showing how they actively seek out information in their field.

Candidates will be hunting for companies that share their interests and match up in their social field as well. Times might be tight right now and candidates might jump at any opportunity that shows up, but once the market levels out and more options arise, it is important to maintain and build loyalty among your recruits so as not to lose them once the economy feels safer.

Some people are saying the "ME Generation" is starting to fade due to the economic situation but there are things that remain. Candidates are looking for a company that cares and rewards their efforts but also shows an outward acknowledgement of their achievements and the achievements of the company. Keeping employees and candidates (even your customers) aware of what is going on builds the bond that they may be seeking right now.

COLLEGE RECRUITMENT - University Application Videos

Universities are starting to integrate the use of the internet more and more lately. Whether it is revamping their website to target their demographics better, creating a music video to help sell the university or even allowing college applicants to include videos displaying their talents/reasons for applying. Brandflakes for Breakfast posted an article about the move that Tufts has made in their application process that includes a video as one of 8 choices that can be made as submission options. Check out the post!

US Military Meets Recruiting Goals

The Defense Department has met 103% of the recruitment goal for the year and the National Guard has met 104% of their recruitment goal. Due to the response, the $5 billion budget will be cut 11% for next year.

See more information at the links below:

http://www.impactlab.com/2009/10/14/military-meets-recruiting-goal-first-time-in-35-years/

http://www.washingtonpost.com/wp-dyn/content/article/2009/10/13/AR2009101303539.html?wpisrc=newsletter

via: makethelogobigger.blogspot.com

MILITARY RECRUITMENT - Mi Navy Spot

Portada-online.com posted an article talking about the release of a new marketing direction for the Navy that serves as an extension to their current campaign "A Global Force For Good."
The campaign is planned to incorporate radio, print, digital and social media along side the video spot.

This is a great example of clear and specific branching of a campaign while remaining in the same vein of the feel and tone that was initially set down.
When creating your campaign it is important to identify your primary target followed by your secondary targets. After the ground work is developed you can then branch from you first target and adjust to meet the needs of the secondaries. You might cast a wide general net in your initial actions of the campaign but then narrow by age groups or interest groups to strengthen the approach towards the niche markets.

NEWS - Hiring Delay After Recession Not Unusual

NPR posted an article addressing the hiring delay and what history projects that we have to look forward to.

Check out the written article or listen to the clip at the top of the page.

http://www.npr.org/templates/story/story.php?storyId=123814839

JOB POSTING - Apple Job Posting Hints at iPad Camera

It is interesting to know that not only are job seekers looking at the recruitment ads... Situations like this that raise a lot of awareness about a certain project or even a small chance for a candidate to become part of a project can hold a big part in the sway to recruit talent. Keeping your audience informed about projects you are working on and letting them know the potential influence they could have on projects is a great way to get them involved with the company and constantly seeking out new openings.

via: http://digitaldaily.allthingsd.com/20100210/apple-job-posting-hints-at-ipad-camera/

NEWS - Air Force Super Bowl Ad & The White Stripes Music

The US Air Force ad is after the dog food ad, at :10.


Recently the National Post posted an article about the White Stripes claiming the US Air Force used a likeness to their song "Fell in Love with a Girl" for an ad that was to run during the Super Bowl. http://network.nationalpost.com/np/blogs/theampersand/archive/2010/02/09/white-stripes-upset-over-us-air-force-reserve-ad.aspx

The National Post then posted an article about The White Stripes controversy with the US Air Force and the music composer's apology for any likeness to their song.
http://network.nationalpost.com/np/blogs/theampersand/archive/2010/02/10/wasn-t-my-intention-air-force-song-composer-apologizes-for-similarity-to-the-white-stripes.aspx

AdFreak also made a post about the situation:
http://adweek.blogs.com/adfreak/2010/02/air-force-defends-but-pulls-super-bowl-ad.html

This is a comparison of the music:

VIDEO - Monster's Super Bowl Commercial

SOCIAL NETWORKING - Foursquare

We have been looking around for any new advancements in social networking and we may have found it. It is called Foursquare and it integrates your daily routine and locations you visit with social networking and rewards. You tie your account with your phone and notify the network when you are in a specific location. (You are able to hide you location if you chose to.) The more you visit locations or write notes about the locations the more you are able to be awarded with badges and potentially coupons. This creates a bit of a game out of your daily habits while interacting and creating a dialogue with those in the network with you. The network also integrates with FaceBook to show friends where you are and what you are doing. Right now the program is only available for the iPhone but it will soon be branching to the Blackberry. Perhaps this is the first true step in mobile networking.
We'll keep you posted but for now, try and think of ways to integrate this with recruitment.

NEWS - How to Use Social Media to Acquire Staff

Baselinemag.com posted a pretty good article covering the attributes social networking can offer your staffing efforts.
It covers LinkedIn, FaceBook and Twitter.
Check the article out here.
Let us know your thoughts! Has your company started using social networking?

JOB BOARDS - Monster Aquires Yahoo HotJobs

There are two articles on ERE.net that address the buy.

HotJobs was purchased for $225 million and this in turn gives Monster exposure on Yahoo! sites in the U.S. and Canada along with partnerships with around 600 newspapers and media outlets.

Check out the articles for more information:

HotJobs Buy Boosts Monster In U.S., Globally

Monster Buys HotJobs

Better Pic of the New Corporate Location

Once we are settled in we should be able to post a few pictures from the inside.

And another!

VIDEO - Hôpital du Sacré-Coeur de Montréal Recruitment Video

ERE.net posted an article today talking about some of the unusual recruitment tactics that have shown up lately. http://www.ere.net/2010/02/03/recruiting-follies/

Posted above is a recruitment video for the Hôpital Sacré-Coeur in Montréal. Evidently, after only a couple week of being posted the hospital received around 2,600 resumes and ended up making 200 hires.

HR NEWS - Austrian army withdraws 'sexist' tank advert

This ad was recently pulled from television for being sexist.
For more military recruitment ads, check out: http://patriotadvertising.blogspot.com/2009/03/video-various-international-military.html
The Ukrainian Military Commercial looks awfully familiar to the Austrian ad in question. =]

Here is the article about the ad withdrawal.
http://www.telegraph.co.uk/news/worldnews/europe/austria/7120407/Austrian-army-withdraws-sexist-tank-advert.html

Via: adfreak.com

VIDEO - Hiring the Disabled Spot by Health & Disability Advocates

Via: adfreak.com

PATRIOT - Patriot Advertising Houston Has Moved!

Our Houston office has completed their move!

Patriot Advertising, Inc. - Houston

535 E Fernhurst Dr.

Katy, TX 77450

Picture via Google Maps since I forgot to grab a shot while I was in town during the move this past weekend. We might get to post a few pictures of the inside later this week. We are all really excited about the move and look forward to the new location.