Government - U.S. Navy Recruitment Ads

via: http://www.adsoftheworld.com/ , http://adsoftheworld.com/media/print/us_navy_surgeon

MILITARY - Yo Soy El Army: US Military Targets Latinos with Extensive Recruitment Campaign

Found this post today while searching for articles about military recruitment.
Thought I would pass it on.
http://axisoflogic.com/artman/publish/Article_59925.shtml

MILITARY - National Guard Hosting Money For College Virtual Career Fair

May 6, 2010 from 10a-8p (Eastern Time) the National Guard will host a Money for College Virtual Career Fair. The layout offers a 3D Career Fair Layout that will allow users to browse different booths, talk to recruiters in the lounge and view featured programming.

This event is following their recent video promotion integrating with Facebook. http://patriotadvertising.blogspot.com/2010/04/website-army-national-guard-moments-of.html

Check out the article here:

http://www.pravenue.com/newsletter.asp?article=4289

www.NATIONALGUARD.com/virtual

MILITARY - It’s not just a job—it’s five free tunes.

The Navy is offering five free tunes in exchange for filling out an application.

Check the post out at:

http://makethelogobigger.blogspot.com/2010/04/its-not-just-jobits-five-free-tunes.html

http://3.bp.blogspot.com/_HDveOxSl7qg/S9h0CcHbhPI/AAAAAAAAK2o/gQfyFiAVXcg/s1600/navy-itunes.gif

PRINT - Battlestar Galactica Propaganda Posters

Quite a few consumer related pieces are coming about with a recruitment twist. What are your thoughts? Could you use this to your advantage?

http://images.google.com/imgres?imgurl=http://www.thinkgeek.com/images/products/additional/large/battlestar_galactica_propaganda_posters_doyouhave.jpg&imgrefurl=http://www.thinkgeek.com/homeoffice/posters/a42d/images/&usg=__xh9dhGD3HpiNYrRPzs60RMCdE5A=&h=448&w=300&sz=61&hl=en&start=11&um=1&itbs=1&tbnid=Scsu_fkDobw-iM:&tbnh=127&tbnw=85&prev=/images%3Fq%3Dbattlestar%2Bgalactica%2Bpropaganda%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1

MILITARY - Republic of Singapore Air Force Video

WEBSITE - US National Guard "Moments of Pride"

The US National Guard recently created a website that pulls information from individuals' Facebook pages and combines it with their recruitment video. It is a great step toward making candidates feel that they are already part of the team while giving them a glimpse of the job.

Experience it at: http://www.nationalguard.com/momentsofpride

Articles via:
http://www.earthtimes.org/articles/show/army-guard-launches-new-moments-campaign,1243568.shtml
http://oklahoma.watchdog.org/601/army-national-guard-utilizing-social-media-in-recruitment-efforts/

VIDEO - Canadian Forces Recruitment Ads

MILITARY - Army Experience Center

The Experience Center has been around for a while but this is a great video that covers what it offers. Thought I would share it:

MILITARY - Navy SEAL Recruitment Sets Sight on Athletes

A recent Gallup study commissioned by the US Navy SEALs revealed that water polo players were twice as likely to successfully complete the SEAL training. Recruiters in turn are turning their focus towards the athlete types that became most prevalent in the study. They have a goal of recruiting 500 new SEALs by 2013, it is around a 5% increase in their recruitment goals.

Check out the articles here:

http://blog.usnavyseals.com/2010/03/navy-seal-recruitment-set-sights-on-athletes.html

http://www.mercurynews.com/news/ci_14679661?nclick_check=1

US Military Meets Recruiting Goals

The Defense Department has met 103% of the recruitment goal for the year and the National Guard has met 104% of their recruitment goal. Due to the response, the $5 billion budget will be cut 11% for next year.

See more information at the links below:

http://www.impactlab.com/2009/10/14/military-meets-recruiting-goal-first-time-in-35-years/

http://www.washingtonpost.com/wp-dyn/content/article/2009/10/13/AR2009101303539.html?wpisrc=newsletter

via: makethelogobigger.blogspot.com

MILITARY RECRUITMENT - Mi Navy Spot

Portada-online.com posted an article talking about the release of a new marketing direction for the Navy that serves as an extension to their current campaign "A Global Force For Good."
The campaign is planned to incorporate radio, print, digital and social media along side the video spot.

This is a great example of clear and specific branching of a campaign while remaining in the same vein of the feel and tone that was initially set down.
When creating your campaign it is important to identify your primary target followed by your secondary targets. After the ground work is developed you can then branch from you first target and adjust to meet the needs of the secondaries. You might cast a wide general net in your initial actions of the campaign but then narrow by age groups or interest groups to strengthen the approach towards the niche markets.

HR NEWS - Austrian army withdraws 'sexist' tank advert

This ad was recently pulled from television for being sexist.
For more military recruitment ads, check out: http://patriotadvertising.blogspot.com/2009/03/video-various-international-military.html
The Ukrainian Military Commercial looks awfully familiar to the Austrian ad in question. =]

Here is the article about the ad withdrawal.
http://www.telegraph.co.uk/news/worldnews/europe/austria/7120407/Austrian-army-withdraws-sexist-tank-advert.html

Via: adfreak.com

MILITARY RECRUITMENT - Royal Navy chooses Trainspotting style for TV ads

The Royal Navy is revamping their campaign. This is the new spot, "Heartbeat" in the campaign "Life Without Limits":


They plan to run 9 different 10 second ads starting Jan 4th.
The article below notes that the style really calls back to the 1996 ad for Trainspotting.

Check out their new site at: http://www.royalnavy.mod.uk/careers/
In addition to using Facebook, they have even created their own iPhone Application which is an "Engineer Officer Challenge."

For more details, check out the link below:
http://www.guardian.co.uk/media/2009/dec/22/royal-navy-tv-ad-trainspotting

ALTERNATIVE RECRUITMENT - Army offers Texas recruits chance to win Wii

In order to gauge the response generated by their billboards, the US Army incorporated texting and a contest on their billboards. It seems that this tactic with the billboards did not receive adequate response and was discontinued in May. What are your thoughts on using a "hook" like the chance to win a Wii for military recruitment?
Read more at:
http://www.militarytimes.com/news/2008/04/ap_army_wii_040908/

HR - Navy for Moms

Many times when you are recruiting for more "high risk" careers or positions, half the battle isn't recruiting your applicants, but also recruiting the support of their family and friends. By creating a forum of discussion and information, this can help tear down assumptions made about jobs and locations and help build a bond between your applicants, their families and your recruiters. The more people know and understand about positions, the better they are able to make an informed position and they might be more likely to make that decision if they have the active support of their social group.
Do you have particular positions that are hard to hire for that might fall into this kind of category? Have you found out what keeps people from applying?

For more information about Navy for Moms check out these links:

http://www.navyformoms.com/
http://www.ebrands.com.au/_blog/The_Employment_Brand_Blogging_Device/post/It

PRINT - Creative Recruitment Ad for the New Zealand Army

These placements take on a little more light hearted approach and are sending out a call for chefs and psychiatrists for their army. They keep things simple and clean in their design and simple direct candidates to their website. What are your thoughts on this approach?

via: http://www.adpunch.org/entry/recruitment-ads-for-new-zealand-army/