MILITARY - Army Experience Center

The Experience Center has been around for a while but this is a great video that covers what it offers. Thought I would share it:

MILITARY - Navy SEAL Recruitment Sets Sight on Athletes

A recent Gallup study commissioned by the US Navy SEALs revealed that water polo players were twice as likely to successfully complete the SEAL training. Recruiters in turn are turning their focus towards the athlete types that became most prevalent in the study. They have a goal of recruiting 500 new SEALs by 2013, it is around a 5% increase in their recruitment goals.

Check out the articles here:

http://blog.usnavyseals.com/2010/03/navy-seal-recruitment-set-sights-on-athletes.html

http://www.mercurynews.com/news/ci_14679661?nclick_check=1

US Military Meets Recruiting Goals

The Defense Department has met 103% of the recruitment goal for the year and the National Guard has met 104% of their recruitment goal. Due to the response, the $5 billion budget will be cut 11% for next year.

See more information at the links below:

http://www.impactlab.com/2009/10/14/military-meets-recruiting-goal-first-time-in-35-years/

http://www.washingtonpost.com/wp-dyn/content/article/2009/10/13/AR2009101303539.html?wpisrc=newsletter

via: makethelogobigger.blogspot.com

ALTERNATIVE RECRUITMENT - Army offers Texas recruits chance to win Wii

In order to gauge the response generated by their billboards, the US Army incorporated texting and a contest on their billboards. It seems that this tactic with the billboards did not receive adequate response and was discontinued in May. What are your thoughts on using a "hook" like the chance to win a Wii for military recruitment?
Read more at:
http://www.militarytimes.com/news/2008/04/ap_army_wii_040908/

HR - Navy for Moms

Many times when you are recruiting for more "high risk" careers or positions, half the battle isn't recruiting your applicants, but also recruiting the support of their family and friends. By creating a forum of discussion and information, this can help tear down assumptions made about jobs and locations and help build a bond between your applicants, their families and your recruiters. The more people know and understand about positions, the better they are able to make an informed position and they might be more likely to make that decision if they have the active support of their social group.
Do you have particular positions that are hard to hire for that might fall into this kind of category? Have you found out what keeps people from applying?

For more information about Navy for Moms check out these links:

http://www.navyformoms.com/
http://www.ebrands.com.au/_blog/The_Employment_Brand_Blogging_Device/post/It

PRINT - Creative Recruitment Ad for the New Zealand Army

These placements take on a little more light hearted approach and are sending out a call for chefs and psychiatrists for their army. They keep things simple and clean in their design and simple direct candidates to their website. What are your thoughts on this approach?

via: http://www.adpunch.org/entry/recruitment-ads-for-new-zealand-army/