Monday, May 14, 2012

Aussie's New Military Recruitment Campaign

We all recognize the pop-cultural iconic picture of "Superman" pulling back his "Clark Kent" attire to reveal that super-seal of red and yellow upon his chest, right? Well taking a page from Superman's comics, the Australian defense department has taken a grand step in recruiting reservists with photos such as this.

Advertisments can be found on billboards, magazines, TV, movies ads, newspapers, and not forgetting to mention, their website, which depicts everyday working people lifting up or opening their shirts, revealing the militrary fatigues underneath. By doing this, the site plays up the good benefits, nice travel, personal growth, and community involvement.


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