Thursday, December 31, 2009

ALTERNATIVE RECRUITMENT - Army offers Texas recruits chance to win Wii

In order to gauge the response generated by their billboards, the US Army incorporated texting and a contest on their billboards. It seems that this tactic with the billboards did not receive adequate response and was discontinued in May. What are your thoughts on using a "hook" like the chance to win a Wii for military recruitment?
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