PRINT- Let your print ads interact with their surroundings

Contemplate creating memorable ads that will stand out in your candidate's mind by utilizing and ad's environment in innovative ways. Here is an example from the UK Army that uses the fold in the middle of a two page spread. It is certainly different enough to cause candidates to pause and receive the message and stands out enough they might mention it to someone, hopefully bolstering word of mouth and general top-of-mind awareness.