Here is a great article about improving your recruitment blog or at least tips to keep in mind when starting to develop your own.Some of the key points he mentions include honesty about the job positions and work environment, keeping the entries as informal conversations between you and your candidates, responding to those that comment and staying consistent with your postings while keeping them relative to the time they are posted.
The post also makes an important point about revealing a little of yourself on the blog to help make a much more human connection between yourself and the potential talent reading through your blog.
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