http://www.ere.net/2009/02/12/engaging-your-candidates-with-blogs/
Came across this article about the benefits and what to expect when you start up a recruitment blog and it made some great points.
I think the strongest benefit of a corporate recruiting blog is the development of an open discussion and connection with your potential candidates. They are able to experience a different view point that might make them feel like they are already in the door and make them more comfortable when it comes time for the interview. Open blogs help tear down the initial hesitation you might find in applicants for certain fields as well. You can use them to dispel uncertainties and rumors about application processes while helping candidates realize that their potential careers are within reach.
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