NONTRADITIONAL - Army/Military Recruitment

Here are some more nontraditional tactics the US Army and military divisions have used to approach candidates. It is important to note that they do make a point to say it is about opening the door to discussion when it comes to these items. It is a softer approach to reach out to candidates but does tend to yield results with those who best fit the military model. Most people are highly concerned with research and education towards their future careers.

Although this campaign may be old, from 2005, the tactic offers potential candidate exposure depending on the industry.

via archive: http://www.defenselink.mil/news/newsarticle.aspx?id=16738

Nascar pictures from: http://www.army.mil/leaders/leaders/sma/photos/2005February/2005February.html

NON-TRADITIONAL - NASCAR as a recruitment tool

Two years ago Congress required that 20,000 positions be filled for the US Border Patrol by 2009 and a Nascar Car #28 donning the logo and shield of the patrol was part of the campaign. In July the US Border Patrol was just 3,400 short of their needed goal. Taking an active approach of displaying your company among the sports and entertainment that your target candidates participate in is a great chance to boost brand awareness and help bolster the communication between your company and your potential employees. If you are a smaller community based company, don't forget about college team sponsorship and little leagues that are in the area. Developing a strong supportive presence in the community certainly helps with top of mind awareness.

Here are a collection of articles that have been written about the initiative taken by the Border Patrol in their use of Nascar to reach out to their demographic:

• http://www.chicagotribune.com/news/local/chicago/chi-border-jobs15jul17,0,624637.story


• http://www.stltoday.com/blogzone/left-turns/left-turns/2008/07/kenny-wallace-takes-the-border-patrol-to-visit-our-friends-to-the-north/


• http://www.wbir.com/news/local/story.aspx?storyid=61259&catid=2


• http://www.officer.com/web/online/Top-News-Stories/Border-Patrol-in-NASCAR-Fast-Lane/1$38025


• http://www.gsnmagazine.com/cms/features/news-analysis/127.html