NON-TRADITIONAL - NEWS UPDATE! Ninja Cats Invade Australia!

On top of sales in Australia, Toyota Corolla takes a bold approach in advertising with an awesome use of cinematography in their latest commercial. Toyota does a great job appealing to a passive audience by creating a unique concept that grasps the viewers' attention until the end by implementing a story line. Toyota elevates the Corolla to a new class by enhancing the audio and visuals giving the Corolla a sleek action packed character.

Check out Toyota Corolla's interactive website dedicated to this campaign - Corolla Packed With Action

NON-TRADITIONAL - As Gas Price Rises Jobing.com’s Gets Better Exposure Per Gallon

Employees willing to turn their cars into mobile billboards are getting a nice reward, free gas courtesy of Jobing.com. These vibrantly colored cars have received coverage from a variety of news stations and papers giving the planned exposure an added bonus.
Here is a description of the car wrap program:
http://phoenix.jobing.com/about_careers.asp?abPage=mobile

via:

http://www.ere.net/2008/07/01/as-gas-price-rises-jobingcoms-gets-better-exposure-per-gallon/