Aussie's New Military Recruitment Campaign

We all recognize the pop-cultural iconic picture of "Superman" pulling back his "Clark Kent" attire to reveal that super-seal of red and yellow upon his chest, right? Well taking a page from Superman's comics, the Australian defense department has taken a grand step in recruiting reservists with photos such as this.

Advertisments can be found on billboards, magazines, TV, movies ads, newspapers, and not forgetting to mention, their website, which depicts everyday working people lifting up or opening their shirts, revealing the militrary fatigues underneath. By doing this, the site plays up the good benefits, nice travel, personal growth, and community involvement.



via: http://www.ere.net/2012/02/01/aussie-military-launching-new-recruiting-campaign/

JOB BOARD - The Big Chair

via: http://theinspirationroom.com/daily/2008/the-big-chair-where-the-big-jobs-are/

NON-TRADITIONAL - NEWS UPDATE! Ninja Cats Invade Australia!

On top of sales in Australia, Toyota Corolla takes a bold approach in advertising with an awesome use of cinematography in their latest commercial. Toyota does a great job appealing to a passive audience by creating a unique concept that grasps the viewers' attention until the end by implementing a story line. Toyota elevates the Corolla to a new class by enhancing the audio and visuals giving the Corolla a sleek action packed character.

Check out Toyota Corolla's interactive website dedicated to this campaign - Corolla Packed With Action