PRINT - (Update) CBS embeds 40-minute video ad inside 'Entertainment Weekly'

Here is a snippet of the bite-sized video ad in the September 18th issue of Entertainment Weekly. I want one! AdFreak made an interesting point about the effectiveness of the ad, stating, "As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign." Hmm... an interactive ad...smellivision for perfume brands with menu selection, personality tests in celebrity magazines with results immediately updated, promotional ad campaign where user can customize whatever it is representing the promotion to their likings and show off to others, recruitment interactive tests for potential candidates to see how a company would suit them. Oh what the future can bring. Have a great weekend!

PRINT - CBS, Pepsi Create Video Ad to Run in Print

This is a form of advertising that always seemed like a space age dream to me for first decade of the millennium. Sure I have seen it in the movies and thought it to be an awesome way to flip through a magazine; but the day is finally here-well almost, September 18th. CBS and Pepsi are teaming up to promote Pepsi Max men's diet cola and sponsoring CBS's Monday-night line-up in Time's Inc.'s Entertainment Weekly that distributes to Los Angeles and New York area subscribers. Read further for more information at Advertising Age - CBS, Pepsi Create Video Ad to Run in Print

NON-TRADITIONAL - Great Illustrated College Recruitment for RIM by Matt Vincent

This is a great example of using illustration for a college recruitment campaign.

Stumbled across it today white hunting around for fun recruitment ideas.

The designs are nice and light but active and engaging enough to draw the eye.

Art by Matt Vincent.