Thursday, December 4, 2008
NONTRADITIONAL - Advertising Trends: “Search me” ads pop up in Tokyo
This is an interesting campaign for Docomo that ran in Japan. They are a temporary work staffing company and this was one of their recruitment placements. The goal is to urge people to just search for them on the internet and find them. This is a quick campaign to grab attention from those passing by quickly, who might not have time to scan codes or dial a phone. Simply being told, search for "blank" and finding their website is a quick and easy way for people to grab the information, whether they do the search when they get home, hit a bookstore or hop on the train. A simple campaign for those whose target is always on the move.